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Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website. The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking. The advantage of article marketing is that it is relatively simple to do and does not cost any money.
Identify your market niche. Your niche will determine the type of articles you write, as all of the articles you publish as part of your marketing strategy should testify to your expertise and inspire web surfers interested in your specific product, service or topic to visit your website. For example, if you website is a blog about Japanese food, then all of your articles should pertain to that subject.
Choose article titles. The titles you use are extremely important when it comes to attracting viewers and improving your search engine optimization (SEO), and you should therefore take some care in picking them. There are a number of factors that go into creating strong, SEO-friendly titles.
- Titles should be as short and concise as possible and should accurately represent the information that can be found in the article. Don't make the mistake of choosing a catchy title just to attract attention if the article content does not match up.
- To factor SEO into your article marketing strategy, research keywords to choose titles that are likely to be searched for by web surfers (high search volume) and that have low competition.
- Place keyword phrases at the beginning of titles, rather than at the end. For example, an article entitled, "5 Fun Ways You Can Teach Your Bird to Sing" would be more aptly titled, "Teach Your Bird to Sing: 5 Fun Ways."
- Draw from a variety of resources for article marketing title ideas. In addition to keyword research, you can find title ideas by searching related blogs, drawing from customer FAQs and searching the web for your keywords plus the terms "articles" and/or "blogs."
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