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Do you think Its Google who leads the SEO strategy?



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Do you think Its Google who leads the SEO strategy?

We all know about SEO but do you know which factors affects SEO, which updates decides about SEO, Is it Google from which the term SEO gets affected. Who leads the strategy for SEO. example : Panda Update. What do you think....

Comments

adystanley

Yes, Google is the biggest search service on the internet. So almost all SEO is for Google and should be done for Google only you can forget the others!



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idealmike

Well I wouldn't say forget. I'd say yes put more emphasis on doing SEO for Google but do remember that the others can still send organic traffic for a long time. I've had things ranking in Bing/Yahoo for years that Google doesn't rank me for or would have delivered as much organic traffic to me. But doing good on site and off site SEO is recommended anyway regardless to what search engine you want to rank high in.



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Corzhens

Maybe I have to agree that the SEO work can be focused on Google since the work will also be applicable to other search engines. Google is indeed the giant of them all in search engines that more than 50% of the traffic you get from search engines come from Google that’s why I cannot blame others when they mention Google only instead of search engines. The SEO work discussions are always on Google.



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shellibagley

Google is still the number one search engine used all over the world, so optimizing pages for Google is still extremely important. Although it never hurts to make sure your getting good SEO results from Bing and Yahoo as well!



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idealmike

That's what I mean, and that would mean just improving both your onsite and offsite SEO as well. Optimizing it and making it truly search engine friendly for all search engines and not just Google.



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Suhail

We mostly do SEO for google, however, we should also consider Bing and Yahoo. No doubt, google is ahead in this competition, so we have to optimize our sites for Google first. Penguin is the latest update. Read about that on Monster Backlinks blog. I've written some posts there.

Thanks.



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softnwords

Not much. But they play a vital role for many SEO companies to increase their revenue. It's better to rank higher in Google than any other search engine.



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idealmike

Of course Google is the biggest search engine in the world and probably always will be. They may even end up becoming the only search engine at one point as who knows what may happen in the future with all the mergers happening. Perhaps Google will make Yahoo and Bing an offer and end up swallowing them up and redirecting them to Google homepage one day. Although I'm not entirely sure they'd want to do that and will probably kick the tires first. I hear that Yahoo shares have dropped to an all time low and they're practically bleeding money and expected to loose even more in revenue in 2016 so I'm not entirely sure they'd even want them! As far as SEO goes Google are the only ones to put as much emphasis on controlling the SERP results compared to any other search engine. They all use their own algorithms although many just mirror the results of Google more and more these days. But they have the most algorithms and are usually harder to rank in than any other search engine because of that too. It's not even about Panda and Penguin anymore even though they are still in effect, it's more about the new Google RankBrain which is a much more sophisticated algorithm that is part of the Hummingbird update and may go on to replace them all in an attempt to turn Google into not just a search engine but an A.I. (Artificial Intelligence) machine that can learn for itself and make new connections. So it will be interesting to see how that pans out in the future.



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Corzhens

Since Google is the number 1 site in terms of users and Bing is only number 44, we can conclude that Google is the standard for the SEO. And it seems to me that all the discussions in this site that I had read about SEO, it is Google and nothing else. That’s why it is safe to assume that we are doing the SEO methods in thinking that Google will be favoring our website in the page ranking. And I am guessing that other search engines also give consideration to the SEO methods that we are doing.



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