Monster Backlinks

It is important to have an unsubscribe button!

Write the reason you're deleting this FAQ

It is important to have an unsubscribe button!

I recently joined a website for a large chain supermarket in my country because I thought they offered online shopping in my area. With my kids with me it is almost impossible to get a decent shop done. If I could do it online I would be so happy.

So anyway after signing up I had a look around their website and tried to place an order but they don't deliver to my area so I wanted to know how I could cancel my account on their website but there was no option to.

I tried to contact them through their contact form, which didn't work. I then got sent a welcome email and there was no unsubscribe button.

I replied to their email voicing my irritation and I told them to remove me from their list.

That was 2 weeks ago and I have received another 2 promotional emails and no response.

Not having an unsubscribe button just leaves your readers annoyed and irritated, especially if they email to unsubscribe and get ignored.

What I don't understand is that businesses pay for different amounts of subscribers and for different amounts of emails sent each month. So the more people on your list and the more emails you send out the more you will be paying.

Surely if this is the case you want to make it as easy as possible to let people unsubscribe when they don't want to receive your emails anymore.

I certainly don't want to be paying for people on my list that just delete my emails or mark them as spam!

Do you have an unsubscribe button onall your emails?


Please login or sign up to leave a comment


Yes, of course. Personally I’ve closed some of my accounts just because of spamming emails that was impossible to stop receiving them, since none of them had an unsubscribe button, all commercial emails should have an unsubscribe button that allow users to opt-out if they don’t want to receive them. And according to ”CAN-SPAM Act 2003“ it is illegal to send commercial emails without an unsubscribe button at the end of page.

The unsubscribe button is the primary thing that you should add to your emails before sending them, currently I'm not doing any promotion via emails, but I would never send them without giving to recipients a way to opt-out.

Are you sure you want to delete this post?


Procoder that is what really got me with this one, it is probably the largest supermarket chain in South Africa and they don't have an unsubscribe button and they have not responded to my email complaint for over 2 weeks.

I feel very negatively towards them now, every time I get an email I get even more irritated.

Are you sure you want to delete this post?


I bought some stuff at Babies R Us online from a family member's baby registry the other day.

I specifically and absolutely UNCHECKED the "join our newsletter" button and did NOT create an account. I checked out as a guest and purposefully avoided registering as a user.

Shortly thereafter, I got a "Welcome To Our Newsletter" email from them.

It is important to have an unsubscribe button!

Okay, so they signed me up, even after I unchecked the subscribe to our newsletter box. A little annoying, but I can just take myself off the list, right? No biggy.

I clicked the UNSUBSCRIBE button at the bottom.

That took me to a page on their site where I had to then check a box to make sure I really wanted to unsubscribe.

It is important to have an unsubscribe button!

Okay. Done.

Wait... No, not done.

Every time I tried to do this, it gave me an error. I tried unsubscribing on different days, different browsers, mobile, desktop.

It is important to have an unsubscribe button!

I click the EMAIL PREFERENCES link as instructed, and it takes me to a page where I am supposed to register for an account in order to update my email preferences, in order to unsubscribe.

It is important to have an unsubscribe button!


I'm left with no other choice but to BLOCK them from my inbox and mark the email as spam. This is bad for them, because getting marked as spam can really hurt your email campaigns overall.

I'm definitely never buying anything from them again. I thought it would be easy-peasy with the registry and all, but no. They had to make it difficult to peel myself away from their system. Not cool, and a great way to lose customers.

Are you sure you want to delete this post?


This is true. Most of websites that are sending commercial emails are using this form of unsubscribing because they want to make it as hard as possible in order to keep users in their list. I've seen a lot different unsubscribe forms, but this appear to be trend these days, and as it seems this way is working for them.

Are you sure you want to delete this post?


Oh how annoying and really Beverly huge companies like this should really jack up!

The way I see it is if someone wants to unsubscribe from my emails I must make it as easy as possible for them. If they click on "unsubscribe" I want them to be immediately unsubscribed, easily and without fuss. They do get an option afterwards to tell me why but they can just ignore it.

Are you sure you want to delete this post?


LOL. I have to laugh. It's a frustrating story but also funny.

I can't help but think that there was a computer programmer or possibly even a team of computer programmers who got paid to create that annoying system of "exit doors".

Dear No Longer Subscriber/Customer:

  • You have exited the building ... almost!
  • Just go through and ... almost!
  • Turn here and go through ... you're almost out!

That's so frustrating! Makes you want to pick up a sledgehammer and just break down a wall. I'm busting outta this store no matter what!! It is important to have an unsubscribe button! It is important to have an unsubscribe button!

OK. But getting back to the question of the importance of having an Unsubscribe button.

IT'S EXTREMELY IMPORTANT! Nobody likes to feel trapped! If I can't get out of a subscription, I feel like my personal freedom is being taken away! I'm like: 'Wait a minute! You didn't tell me you were going to lock the door when I walked and not let out!!' It's a very serious thing for me when I can't unsubscribe! It is important to have an unsubscribe button!

Are you sure you want to delete this post?


I feel your pain. All accounts should have a delete option, and all email mailing lists should have a way to unsubscribe either in the emails or in the account. However, not all do, and it's highly irritating. The worst is when they have an unsubscribe button, but it's non-functional. One of things I do is use gmail aliases when I sign up for things. I have 3 aliases. 1 is for family, 2 is for important stuff, 3 is for sign ups on sites sites. Then I just ignore mail sent to the main address (in theory) since no-one should be sending mail there. I also have another email account for signups on sites I don't care to receive emails from. Unfortunately not all sites accept gmail aliases (LOOKING AT YOU Monster Backlinks!) so sometimes I have to use the normal email address, which screws up my organization system a bit. It is important to have an unsubscribe button!

Are you sure you want to delete this post?


Yes all emails should have an unsubscribe option, like Procoder said it is against the law to send commercial emails without it!

Are you sure you want to delete this post?


I think as per the spam act there are many things that needs to be done. One being you have to have the unsubscribe button at the bottom. Also the emails are asked to keep the original real world address for the company. Like this many such small rules are there. This way the spam act compliance is properly managed. Many autoresponder companies manage the case like this easily for sure.

Are you sure you want to delete this post?