Everyone has seen these copycat websites that are pushing almost the same content around online as their competitor. It may not be exactly the same content, it will most likely be unique, but it's the same topic along with extremely similar points within the content. These types of websites are all over the place and do well in terms of traffic and possibly sales (because of the traffic).
So why do you see all of these copycat websites?
You're seeing a bunch of copycat websites because the pioneer website actually did something no one else thought of and now people want to cash in on the same opportunity. These copycat websites will watch the main website like a hawk and rewrite major posts the main site is putting up. I've even heard that these copycat websites set up alerts to notify the webmaster when the main website has made a post. Talk about being a stalker lmao The reason they have the alerts set up is because they want to get similar content up and running in order to possibly get seen as the pioneer of that post. It doesn't happen often, but sometimes the copycat site gets recognition as the Original Poster.
Why would someone do this?
They do this because they don't really have an original idea in their head and they have to piggy back off of someones success. These are more than likely the people you'll see in forums that will want to be spoon fed a technique to make money even if all the points are laid out for them. They are simply trying to siphon the traffic from the main pioneer website in order to get clicks on their ads, increase their email list or make a sale through an affiliate link.
Is it moral?
Well I can't say it's not immoral because these copycat websites usually don't talk bad about the pioneer website. They'll usually avoid talking about the pioneer website at all costs except for when someone calls them out on social media or an open forum saying they're just copycats. And even when they get called out, they tend to be professional and say that the pioneer website has great content and that they too have similar posts which aren't uncommon in the industry. They basically say that there's a ton of content out there and everyone can post what they want lol. But then you get the random webmasters that don't know how to be professional and just get a case of rage when they're called out
How do I know if I am looking at a Copycat website?
Well it's pretty tough to tell because of the amount of content there is online. The copycat will usually have a massive amount of content on their website which is almost identical to the pioneer site, but it's difficult to find the content on both sites If you do think that one of the websites you frequent is a copycat to another, you can simply compare them through the wayback machine to see which one came first. Obviously the one that is older will be the pioneer