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Challenging a well known person within your industry isn't a great marketing move
When you start working in any industry, you'll start to see who the big players are, and you might see some holes in their methods that you might want to point out. The downside about this is that those holes are usually for other systems or methods they're talking about elsewhere, which make everything run smoothly, and now you just look like someone that likes to complain or call people out without doing any of your own research lol.
We get it, calling out someone that is already an authority is a way to get noticed in your industry, but it's not a great thing to do because even if you win the argument you can be seen as a difficult person. Remember, everything you say on an open forum or blog will likely be there for the rest of that websites life. Each word you decided to type and then publish will be there for hundreds or thousands of people to read each and every day, so you'll need to either be extremely careful of what you're typing or not type anything at all before doing research. Yes, you may have a chip on your shoulder and a little cocky, but you need to step aside and look at the story from both sides.
No matter what you do, you won't win, even if you're right lol. In this discussion, I'm going to go over why you shouldn't call out the "big dog" in your industry because it's never really a good thing to do, and those reasons are:
The well known person likely has a following
When someone has been working online for years to build their following, those people tend to be loyal to the industry expert because they have a track record. That expert may have helped thousands of people with a problem, which boosts their authority in the eyes of everyone, and now you're trying to call them out for one little thing they said within the sea of content they've published or the vast amount of videos they have for anyone to learn from.
Confronting a powerful person within your industry just to get yourself noticed is something that lesser people will think of doing. Instead, strive to be the best you can be and let others screw up within your industry on their own, don't confront them if you think they're wrong just to get into the light. You likely will lose the argument because you didn't do any research to see why that person had a specific point of view, and that will just hurt your own credibility for the life time of your website/business.
If you lose the argument you'll be an outcast
When you confront someone in an open forum or blog, you're essentially at battle but using words instead of guns and swords, so you better be sure you're 1,000% right when you do decide to start typing.
If you lose, and you likely will, you're going to be seen as an outcast who is not as intelligent you think you may be. People will avoid contact with you because you just want to make waves, and not in a good way.
You're burning many bridges you can't see
Think about how many people are seeing your unjustified argument and not responding to you. You could have hundreds or even thousands of potential customers reading what you're typing, and they will label you as a sort of "know it all" and that's never a good thing. Human error is always something that needs to be factored into anything we do, and if you jump on someone for slightly messing up just one sentence within a 5,000 word article, you're going to look petty and those potential customers won't work with you.
You'll be seen as a difficult person
When someone wants to hire a service, freelancer, business, consultant, etc. they want to know they are dealing with someone that is willing to work with them. If they come across just one post where you're confronting someone for what they said, and that confrontation turned into a big argument, you're essentially losing much more than your credibility.
Being dedicated and intelligent about your industry or niche is much different than being difficult because you think you know everything. Don't be difficult and your sales will increase.
You'll lose sales
We all want to make money online and challenging a well known person within your industry isn't the best thing for this. The term "all advertising is good advertising" or "all press is good press" doesn't apply to this. Think of what would happen if you were to go viral on Reddit because of your argument not having any information actually backing up the words you say or type, you'll just get eaten alive.
Not only will you lose credibility, you'll lose plenty of sales due to people seeing you as a little guy who hasn't put in the time and effort to get where the "big dog" has gotten, and now you're the outcast no one wants to work with.
If you're going to challenge someone with authority within your niche or industry, understand you'll likely lose. You're not just losing a few sales here and there because of it, you're actually going to lose credibility for the lifetime of your website or your career because those words you publicised are going to be available for anyone to read for the lifetime of the website or blog you just posted on. Even if you win the argument it's not going to boost your success much, so why try it at all? The risks far outweigh the benefits of starting an argument for no reason, so just focus on your own business and make it better without being a whistle blower or name caller.
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