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3 things to avoid if you're using Facebook for business
Almost every business is on Facebook because of the power it has to boost up your traffic and sales. If your business isn't on Facebook, you're likely losing to your competitors in the social media marketing game, so maybe you should go make an account and read through this discussion to see what you shouldn't be doing on your pages!
People all over the world get too eager to do things when they should actually be taking it slow and letting everything happen naturally, sort of. You can't really rush your business and expect it to be very profitable, you need to go slow and bring people in gradually so you don't get overwhelmed and eventually start to provide a less than satisfactory service to people who paid you money.
Below I'll be going over the 3 things you need to avoid when it comes to using Facebook for your business, and they are.
Trying to set up a call too soon
When you get on Facebook and start to converse with people interested in your industry, you shouldn't try to set up a call right away. People don't want to talk to you over the phone and listen to your pitch when they express interest in the same niche you're working in. You'll actually be pushing people away if you try to call them right away, because they will know you want to just sell them something, and that's one of the most annoying things people can do when it comes to business.
Instead, you can talk to the person and say something along the lines of "If you ever need help with (your service here), you can call me directly at 555-555-5555 and we can help you out with everything". If you do that, they will know that you're there to help them and you're not forcing your product or service down their throat because you really want them to sign up.
Asking someone if you can pick their brain
I get emails and phone calls from people like this all of the time, and it's annoying, so you should stop doing it. At first, I didn't catch on to what people were really doing when they said: "I want to pick your brain" but after the first 2 calls I quickly realized they were just gathering information about me and my business to try and sell me something. I'm usually polite to the people on the other side of the phone or email and tell them I'm not interested, but if they continue with the conversation, I'll usually tell them to never call me or I'll destroy their website lol I don't really do anything, I just don't want them to call me back haha
Instead of asking someone to pick their brain, just ask them if you can have a conversation with them, and you shouldn't be pitching your services or products at all until your 3rd or 4th call or email. If you can do this, you will boost your conversion rates, and be more profitable later on.
Using Facebook messenger for business purposes
You're not very professional if your main way of contact is Facebook messenger. You're using a free service from a social media platform to talk to your customers. There are things out there like tawk.to for a chat system, Kayako or zendesk for a ticket system, grasshopper for a 1-800 number, and your basic email setup within your hosting to use for customer contact.
Stop using Facebook messenger to talk with your potential customers and be more professional.
Don't try to call people right away, try to build up a relationship with them over a couple weeks, after that, you can try to give them a call or tell them you can help with anything they need and drop your phone number. Stop picking people's brains, just have conversations with them and be genuine, you will usually increase your conversions. You will also need to stop using Facebook messenger to talk with your customers because it's not professional. There are so many ways to set options for people to contact you, that doesn't have to be Facebook messenger, and your potential clients will see you as the main person within your industry.
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