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How to get views and conversions with your LinkedIn content
We all know what LinkedIn is and what it's used for, but not a lot of people are actually using it the right way, and they're just spamming links and content all over the place in order to get some views. What if I told you that 99% of people are using LinkedIn the wrong way and you could actually stand out if you're genuine and use it as an actual networking platform and not a self-promotion website?
People all over the world will want to connect with you just to promote what they're selling, and you can't really do anything except take it and ignore them. Now, if you were to use LinkedIn the right way, and never really promote until it's necessary, you can make more money than the people who are just connecting to promote their businesses
Write shorter paragraphs that are 1 or 2 sentences
In your status updates as well as your articles, you should try out writing shorter paragraphs that look odd because it will keep peoples attention, and they will make it through your entire post.
If you can keep people on your post or profile, they'll more than likely connect with you or contact you about a service or product you provide.
No links in your status. Add them to your first comment
When you write up a status, you should try to avoid dropping a link within it, because people will avoid you if you do. This just looks like self-promotion and people hate that, but they do tend to click through when they get through your entire status and see the link in the first comment. They will get interested and then see a link, then BAM, you get a click to your product page or blog and likely get a new customer or subscriber
Use proven ways of formatting your content
I can't tell you how often I've seen someone just write a wall of content with no formatting or structure to it and then complain that they don't get the conversions they hear everyone else is. Of course, they're not getting the same conversions, they're not listing or breaking up their content properly to keep peoples attention lol.
Format and structure your content in a way that keeps peoples attention spans high, so they get through your entire post, and they will likely stick around for a while
Reply to everyone who is engaging with you
No matter if you're getting 1 or 100 comments on your posts, you need to talk with each and every person that is leaving some additional words. Each of those people commenting could be a potential customer waiting for you to reach out, and if you aren't doing that then you're losing them to someone who is.
Use engagement groups
You could either start an engagement group or join one, but the goal is to write something up and share it within these groups in order to get engagement on your newly published content. The internal algorithms of LinkedIn value engagement on the content being published, and the more engagement you have, the easier it is to be found by a stranger looking up what you've written about
Engage with strangers content
Remember, you're not here to promote your content, you're here to engage and if you go to other peoples content to add content you will likely get some additional people to your page and even your website. You're essentially taking customers from competitors, and they can't do anything about that if you're not dropping a link or self-promoting, but you're adding great comments and intriguing people who are reading
LinkedIn is a powerhouse for lead generation if you use it right, but most people just spam links and try to connect with thousands of others in order to use it the wrong way. Use LinkedIn the right way and you'll increase your leads, traffics, connections, and everything else positive that has to do with your account and your business.
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