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Your social media profiles should be treated like your marketing team
Social media can do many things such as increase your authority, boost your traffic, help with sales, and actually be like a marketing team that does everything for you. Many people post once or twice to their profiles each week on average, but that's not nearly enough if you want to keep people coming in and signing up for whatever it is you're selling.
You can automate your social media posts to a point where they will go out on their own, but you will still need to log in and respond to anyone that is engaging with your posts. Not engaging with people who are commenting on your posts is like getting a sale and never sending the person their report or products.
You can have a marketing team in place and get everything you need to be done the right way over time and you can also have your social media profiles act as a marketing team and bring people in 24 hours a day. In this discussion, I'll be going over whey you need to treat your social media profiles like they're your marketing team.
Each platform has a different demographic
It doesn't matter if you're on Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. because each has their own demographic that will respond to specific things. If you know your exact demographic, you'll likely gravitate towards one or two platforms, but you should always be able to engage with people on any platform they prefer.
If you want to target a younger crowd, you'll likely be on websites like Twitter or Instagram since those tend to have more teens and young adults. If you wanted to target people 25 and older, you would likely be on Facebook or LinkedIn since those are the "old" platforms lol Knowing your demographic will help you target the right platforms, so understand who you want to target before you go ahead and post 1,000 times on each platform.
Different platforms still need the same voice
Using a different persona on every platform isn't what you should be practicing because people will talk to you on one and expect a similar response on another, but it will feel like they're talking to a different person. A good way to go about social media marketing and treating your profiles like a marketing team is to talk like you are business casual. Be professional but fun at the same time and you will likely please the majority of people who are willing to buy something from you.
No matter the platform, it can send quality leads
You may only be targeting Facebook because it has been sending the most leads, but that doesn't mean you should exclude Twitter, Pinterest, LinkedIn, or any of the others. Every platform has the right leads for you, but you just need to know how to get them out, and that means sticking with what you know and not altering your posts to please the main demographic on that platform.
If you can do this, you will filter out all the people who wouldn't purchase from you and the only traffic you'll be getting is what will convert much better in the end.
Your posts need to be enticing but not spammy
When you think about it, people who post something with a link and it just says "Buy my service now please!" it usually seems like an annoyance and spammy. If you're doing this, please stop, and just post quality content with a link to your blog post or service.
You can't post a link and an advert every single time, you need to build a relationship with everyone on a specific social platform and the sales will come in gradually. You might never have to post a link, you might just have to mention you sell something similar or something that will help a person out, and people will click through to see what your profile is all about. If you can do your marketing just right, you will have people clicking through 24 hours a day and always buying from you
I know I didn't go over much about "How your social media profiles can be your marketing team" but I did talk about what you should do in order to achieve this If you post quality content, engage with people, avoid spamming your links, actually help people, and do everything genuinely you will see your posts bringing in traffic and leads even when you're asleep
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