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Build trust through your online content and your sales will increase
We all have a golden goose but we rarely know it's there, and this goose comes in the form of the content we're publishing on our blogs, websites, and even 3rd party platforms. Publishing high-quality content on your own website or blog as well as 3rd party platforms is the quickest way to build up your own authority in the eyes of your readers. This is because people can see who you are based on the words you're typing for them, and they will assess you based on your content.
Whenever someone says "Content is King" it's usually because content is one of the best ways to get people in from the search engines after it's been indexed and ranked. One of the reasons content is king, that isn't really talked about much, is because it's a chance to market yourself as well as your products or services in a way that shines a light on them. Yes, content will help you get ranked within the search engines and send quality traffic to your website, but it can also be written in a way to push value and authority towards your business without having to convince anyone you're amazing
Give the people some high-quality content for free
A few years ago people were using content blockers all over the place because it was a quick way to make a few bucks through CPA methods. Today, you want to give away all of your content for free and you'll make much more money than those blockers could help you generate. Think about it, you would get 1 in 100 people working with your content blocker and making you a few bucks or you can get everyone to read your content, some would click your ads, some would purchase from you, and some would share your website with everyone they knew on Facebook or other social platforms.
By not blocking your content and giving it away for free you will be opening up the opportunity for a massive amount of traffic to come in and possibly purchase from you
Publish content to your blog, news sites, niche sites, etc.
When you're running a content marketing campaign you will need to know where you want to put your own content. You'll need to put it on your own blog as well as 3rd party blogs that are related to your niche. You will also want to run some press releases (actual press releases) in order to get on some news related websites that might get you noticed by even bigger websites. You essentially just need to use unique content wherever possible, even if the website you're posting on doesn't show a great value, because you never know where your next sale is going to come in from
Being active on social media is a necessity today
You can't have a content marketing campaign without social media marketing. It's pretty much essential to be on social media if you have your own business and website, because of billions of people on there every day, and that means you need to be there as well. You may not strike it rich through social media posts, but that's not what you're trying to do in the beginning. You'll want to build up your social media profiles to a point where your visitors know you're an honest business. The more quality content or snippets you're posting, the more likely your social media visitors will turn into customers, and that's what we all want
Give people a reason to trust you through your content
If you're constantly pitching in every article you publish, people won't take your serious, and they definitely won't trust you. Now, if you're writing about current events within your industry and helping out anyone who lands on your website then you will be building trust. If you can do this one little thing, you will build your trust to a point where anyone landing on your website will know who you are and know their purchases through your website are a good thing. They won't worry about a bad service, poor products, or anything else after you've gained their trust
Building trust through content marketing isn't the easiest thing to do because it takes a lot of time and effort. You can't just publish 1 blog post and think "I'm an authority now!" because it just doesn't work like that. You need to engage with everyone you can, publish great content, and just be in front of everyone that is looking up your industry. If you get enough content out there, you will begin to see trust from your visitors, and that means you will likely increase your sales
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