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Why backlinks are a staple of Googles diet when it comes to search engine rankings
A lot of people are saying that SEO is dead, and that's mainly because they're stuck in the mindset from 5 years ago when we could build a bunch of backlinks with SEO software and rank for what we wanted. SEO is evolving but the need for backlinks is still there, we just need to focus on higher quality links than what SEO software can produce. Think of backlinking and SEO as a popularity contest, the more people who give you their vote, the more likely you'll be prom king and rank atop the search engines results pages lol
You will never rank without backlinks, I've actually tried and it's not possible, so by getting only high-quality backlinks and feeding the search engine algorithms a healthy diet for them, you will increase your rankings over time and see a much more stable ranking compared to if you were to blast thousands of "high-quality" links at your pages lol.
Backlinks are like votes but ranked according to popularity
Just like I mentioned above, each backlink is like a vote into a ballot box to see who becomes president or prom king. The person with the most votes usually wins, but with SEO it's not quite the same, each backlink carries it's own score in the eyes of the search engines. The only thing that drives a lot of people crazy when it comes to backlinks is that you can't build 1,000 low-quality links and have it equal 10 or even 1 high-quality link. The values of these links can't be scaled up in a way that if you build a lot of low-quality ones you will eventually overthrow the websites only getting backlinks from websites like entrepreneur.com and forbes.com lol
Getting 1,000 low-quality links will mean you're just a low-quality website. Getting 1,000 high quality links over time will show the search engines that you're not some garbage website and you should be atop the search engine rankings like the king you are You could even get 10 high-quality links and reign over any website within your niche that has 1,000,000 low-quality links, it just depends on how good your links are and if they're niche related.
Google needs to see people talking about you
When the spiders set out to find new content, they tend to crawl through backlinks in order to find new pages or websites that have yet to be indexed within their own SERPs. A dofollow backlink will tell the search engine spider to go through the link to see what's on the other side, and that's how they find your website.
The more backlinks they find online, the more they see people talking about you, and the better your rankings will be because of it. This is why people target dofollow links that are publicly viewable and not stuck behind a login page. Of course, you'll still need some nofollow links to make your backlink profile look more natural, but that's going to happen regardless of what you do
If you boil down everything with SEO, you get backlinks
If you remove all the fluff and marketing it will all come down to some sort of mention or backlink to your website. You're trying to place a link on a 3rd party website in order to get traffic to your own and the spiders will crawl through that link and see your website as well.
No matter what we do, backlinks will be a part of the staple diet that Google is eating every single day. Once business and website mention become more prevalent in the search engine algorithms for ranking a website, there will be fewer backlinks out there, but people will still place them to get actual users through to their pages in order to make a sale. And this means backlinks aren't going away anytime soon.
SEO isn't a dead art, it's just evolving, but you'll still need backlinks
Everyone is moving away from backlinks because of how much people are saying you don't really need them anymore, but that's just being said by the people who don't know what the hell they're talking about lol Backlinks will be here for a long time, at least until Matt Cutts says they're not relevant anymore, but I don't see that happening anytime soon.
A quality backlink is a vote, a notch in the belt, an award, or anything else you can think of that's good. They will always help your website, even if the algorithms change to focus more on something else, so you should always be building them.
Even if the algorithms change to rule out any sort of backlink and it's value, you should still be focusing on them now in order to build your authority in the eyes of Google and bring in traffic. Not focusing on backlinks means you just don't want traffic or you're too stubborn to listen to other people who say you will always need them in order to rank. If you don't want to build backlinks, I hope you have another stable business making you money, because the website you're neglecting won't be funding anything of yours in the future lol
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