Monster Backlinks

The 5 basics you should know when it comes to online marketing



Enter a reason for deleting this comment

The 5 basics you should know when it comes to online marketing

It never fails, there are always people who jump online and try to put up a website that they think should be making $2,000,000 a year but they quickly figure out it's more of a quest to be profitable than they assumed.  You can't make money quickly online unless you're striking online gold, but that's extremely rare and the majority of us have to grind to make some profit online.  If you're reading this, you're likely one of the people who know that marketing is one of the biggest things that separates the small businesses from the big corporations in terms of profits.  You can't get rich online without knowing proper marketing, and this discussion will cover the 5 basics of marketing that you should know if you want to be profitable.

Marketing isn't easy or difficult, it's repetitive and needs to compile before you see a lot of sales coming in, and people don't think of it that way.  Everyone wants a point and click system to make money online, and that's why systems like that sell so well, but they never really work because you're not doing anything real to push your business.  In this discussion, I'll be covering the 5 things you should be following when it comes to internet marketing, and they are:


Loyalty and upsells are a great pairing
If you're already gaining a few sales here and there then you can start building your loyalty today.  What you'll be doing is talking with your customers and figuring out little things about them.  There isn't a set approach you need to follow, just be yourself and talk with them in a friendly manner to build a relationship with them.

After you have a decent relationship with them, the upsell will become easy, so be sure you have plenty of upsells on your website as well as your emails.  You can take it one step further and send out custom newsletters to previous buyers where only they can access certain discounts, which will boost their loyalty, and this means you'll bring them back in to make another purchase The 5 basics you should know when it comes to online marketing

Retargeting is key to bring people back
Building loyalty and getting upsells is great, but bringing people back in with retargeting is a key component to any successful advertising campaign.  If you have plenty of people coming to your website through organic or paid traffic, you have a source to retarget on Facebook, and all it takes is a little pixel on your pages to show them a specific ad the next time they're browsing their profile The 5 basics you should know when it comes to online marketing

Retargeting is essentially something that will work best if you put it on a checkout page or a thank you page.  This way you will be showing ads to the right people on Facebook who have purchased or thought about purchasing.  If you can do this, you can get back in front of them and show them something they might have missed or give them a small discount to maybe tip them over the edge and make the purchase they decided not to the first time they were on your website The 5 basics you should know when it comes to online marketing

You should participate on social media
This is a pretty common thing but you'd be amazed how many websites and businesses aren't on social media every week.  You don't need to schedule 100 posts a day, just a few a week will work fine, so be sure you're on the right social media platforms and posting regularly.

If you can post to social media regularly you will increase your views, trust, and eventually your sales because of all the new followers and how they share your content with their friends and family The 5 basics you should know when it comes to online marketing  You'd be amazed at how successful some companies get by just having a good social media management process The 5 basics you should know when it comes to online marketing

Split testing won't show detailed results immediately
Everyone hears how they should be split testing ads or landing pages to see what works best for their conversions, but they usually get their results too quickly.  It takes at least a month to get a little bit of detail when it comes to split testing, so don't think of closing a failing ad after a week, because it might have just been a slow week for that one and the next 3 are going to kill your other ads.

Knowing what works will take time, so give it at least a month before you start to pick the perfect ads or landing pages through split testing.

Campaigns should be expanded based on what you learn and not what you hope
One of the biggest problems I run into is when a company expands their business based on what they want to do and not what the community is doing.  Think of the online world as the ocean and you're just a little boat.  If you go against the waves you will more than likely get destroyed, but if you go with them you will be able to see some success and keep everything safe The 5 basics you should know when it comes to online marketing

People always expand on what they want to do and not what the community wants to see, and this is why the rare companies that listen to their communities grow at an extremely rapid rate.  Look at the video game called "Fortnite" designed by EpicGames.  They are always on Reddit reading what people are complaining about and they're watching YouTube to see what glitches people are talking about.  They fix the glitches and add in features that people are requesting, which is why they have millions of dedicated players logging on each day and also why they're one of the biggest games out there right now and it only took them a year to do so The 5 basics you should know when it comes to online marketing


In conclusion
It's not difficult to run a great company, you just need to be patient and never pull the trigger too early.  If you're chasing profits you will likely see yourself failing because you're doing things too quickly and not researching or reading the data that is coming in.  If you take your time and go through the top 5 marketing things I talked about above, you should see some success coming in and that means more profit in your pocket The 5 basics you should know when it comes to online marketing


Remember to follow me!
https://www.monsterbacklinks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

Please login or sign up to leave a comment

Join
Chinet23

Some people I think would go into the business not equipped with the knowledge and opted to just learn in the process. Or they may have been into a business but they will then realize that online marketing is a different playing field. It's pretty obvious why you have to be active in social media when it comes to online marketing because this where you can reach a wider online community. I also like the analogy used in the article regarding the online world as the ocean and you as the little boat. You can't go against the tides or you'll tip over. You have to be strategic but at the same time know what really works.



Enter a reason for deleting this comment

lei08pineda

Yes I agree, online marketing requires you to be active on social media. Just make sure the the posts are catchy and true. Avoid making exagerations and do not deceive customers. I also think that it is a must not to downgrade other business just to get customers.



Enter a reason for deleting this comment

Chinet23

Although I mentioned that online marketing is a different playing field altogether, there are some basics of any other business marketing or offline that were mentioned in the article- Loyalty and upsells are a great pairing. You have to reach out and retain previous customers at the same time bring new customers in. Both are important to establish a strong viable business.



Enter a reason for deleting this comment

Martinsx1

Both in online and offline business, it's only in the best interest of the business owner to work on retaining both the old and new customers. One thing that is very certain in all business both one's carried out online and one's done offline, there is always times when there would be a serious inflation of product price. It's the old customer that you deal with years ago who are loyal to your brand would keep dealing with you but for the new clients, they really be easy trusting you at first. So, this makes old customers to be very valuable to your business success.



Enter a reason for deleting this comment

Youngshark

The online market is immense and you can reach a huge number of clients within a short period. You also have the potential to appeal to different kinds of people as you market your idea and you can easily operate on a low budget.



Enter a reason for deleting this comment

Jeane

You can easily operate on a low budget.


That is why online marketing can earn anybody money. When I heard that Amazon spends more than $2 million on ads a day, I asked myself, who can compete with that?

Well we don't have to try and be like Amazon but we can use the resources at our disposal to our advantage.

Time.

As long as you can spend a little time each day applying all the marketing strategies we learn every day, then the end result would be more sales, more money.



Enter a reason for deleting this comment

Youngshark

Wow a million per day. And we still have to wonder why they are the most profitable online shopping company. However I love the fact that you infused some optimism for us who are still hoping to profit in this freelancing world.



Enter a reason for deleting this comment

Corzhens

I have a friend who has her offline business for a long time. When she created an online site for her business, she continued with her ways in doing business in the offline world. She was not aware that you can promote the business in social media and in other sites. When I told her about that she admitted her shortcoming but she insisted that her business is mainly for local clients. I couldn’t quarrel with that statement.



Enter a reason for deleting this comment

mitan143

Yes, I really agree on the part that you should engage in social media for your business because I believe that it really helps the businessmen to boost their marketing strategy and almost all of people use social media now a days and it is easier to communicate with them through social media. Though you have to really very careful with other schemes of people like getting scammed or whatever ways of them to deceive you and get some money out of you.



Enter a reason for deleting this comment

Martinsx1

For the fact that there are billions of people using the social media is one reason why these social media sites can never be taken lightly when it comes to incorporating them with business products and services promotion. Take for instance, only Facebook have over 2 billion users, imagine the numbers we are going to talking of when you combine all the user of major social media sites we have today? These numbers are the potential customers of one's business if you are willing to work on harvesting them.



Enter a reason for deleting this comment

mitan143

Yes, that's right. There are already a lot of potential customers in different social media platforms, it is now your job on how good you are when it comes to promoting your business to social media users and yes I also agree that social media sites can never be taken lightly but it is still good that social media sites exist so that you can reach people out in different countries as well.



Enter a reason for deleting this comment

ballyhara

I was somehow scared of being scammed, when I started using social media on business. Besides, I didn't know a lot of information, and wasn't trained enough on how to use them not on a personal regular use. However, I have to be honest and accept, social media has brought a lot of improvement to the business, it has put it on spot, and it has evolved into another level.



Enter a reason for deleting this comment

mitan143

I think you should have to be aware of using social media, but it is definitely a great tool in promoting your business and it will be easier for you now to gain more potential customer if you have already established a good reputation in social media sites.



Enter a reason for deleting this comment

ballyhara

That's true. One of the things that people share, including myself, is the reputation the other one has. So, obviously the better the reputation, the better the following and trusting. Unfortunately, this are the kind of actions that only experience can brings, and I've been learning them step by step. However, I can't deny social media helps a lot and make a difference, when is applied to your business.



Enter a reason for deleting this comment

amelia88

It is quite interesting to think that some businesses just haven't yet fully embraced social media when it really does seem to be the way of the future. I feel like for businesses to optimize their success nowadays they really have to be active on social media, posting regular and relevant content, and also engaging with their followers on social media platforms.



Enter a reason for deleting this comment

Martinsx1

Seriously, it's really a shame to have any business in our world today that is yet to see the benefits of using the social media for marketing and promoting its products and services. Such business owners are extremely regarded as old fashioned minded individuals in my opinion who can never realize the full potential of their business when it comes to expansion. The use of social media will easily offer you route to speedy business expansion.



Enter a reason for deleting this comment

amelia88

I think you're exactly right - old fashioned and perhaps scared to move forward! Sure, there are some things in life where it's nice to hold onto tradition and old fashioned values, but when it comes to marketing and advertising you've really got to keep up with the trends or you end up getting left behind!



Enter a reason for deleting this comment

Youngshark

There is actually this thing I heard about having the mindset of a young person but the implementation of an old fashioned person. You have to envision something great and futuristic but keen in its implementation such that you avoid errors common with young people.



Enter a reason for deleting this comment

Gilgamesh

Things must go smoothly just like you have said, before we make a move we must first analyze the valuable data that's been entering into our business life. Never ignore the data or it will be the doom of your business, make judgements that not only you can benefit but also your staff and employees especially your target market the longer term the better. Have a compassion and will to do it to go further.



Enter a reason for deleting this comment

Martinsx1

Information is very important when it comes to being successful in online business marketing. It's when you have the right details especially on who (clients or customers) that you are planning to market your business products and services for that you will know exactly what to offer them with regards to what they need. If one needs a bag and you market shoe for such individual, your marketing will be a fruitless one.



Enter a reason for deleting this comment

Martinsx1

Well, it's called online marketing and in essence to this form of marketing, the use of social media can never be excluded or neglected in any way whatsoever. Online marketing is carried out using the internet and social media sites, so in order to get the best results out of your marketing, it's important to make use of the best marketing strategy that suits a particular social media site which you are making use of for the job.



Enter a reason for deleting this comment

rlpzbeermoney

In short, it's not about the money at first when it comes to online marketing. It's still about the customers just like in physical marketing. The services you provide and the customer experience is still number 1 when it comes to business even if it's online. I think that most people just lack the knowledge to do so that's why businesses are still failing when it comes to online marketing.



Enter a reason for deleting this comment

mark8625

That is right. Social media plays big role when it comes to business. Many business use this tools because of most of the target customers are online to this sites. Proper and right marketing in social media would boost the business upright and would get more profit from it. The only thing is many competitors are also use this platforms. Your marketing strategy should be different from the others.



Enter a reason for deleting this comment

rlpzbeermoney

I think what separates business when it comes to their social media marketing is the amount of time they invest into making sure every message, concern and complaints of the customers are met. Big companies on Facebook for example have this message feature where they only reply once a day to ask you another question about your concern until days later when they get to answer what you asked for. It really pisses me off sometimes. That's why small business win in my book as they are the ones who are responding quickly.



Enter a reason for deleting this comment

Zelmontero

I agree the quality of product and service is really the most essential part to get your customer loyalty.Providing quality service that can make your customer satisfy is really the a crucial part. You also need to be consistent in your service or product.



Enter a reason for deleting this comment

Chinet23

If you provide quality service, this will result in old customers coming back to purchase again or bring referrals in. They become your own promotion- word of mouth and testimonials which are proven to be effective. As for me, before I purchase any product I would often ask people I know about their experience with the same product. Customer experience really is a great factor.



Enter a reason for deleting this comment

esteban123

Yes I agree that participating in social media sites are one key to improve your online marketing. Social media has been now the trend worldwide and many people are using it that is why it is very important on a certain business. We should take advantage of the innovation in technologies where everything is made possible now.



Enter a reason for deleting this comment

Barida

Yeah, taking advantage of what happens on the social media to advertise your business is a great way to make everything work fine for you. I have always tell people to focus on the social media as this is one of the way that you can get new leads to your website.



Enter a reason for deleting this comment

Barida

Being able to take charge of what happens on the social media space is the best way that you are going to capture a whole lot of people that are looking at getting on what you are doing. I have come to realize that most marketers that are focusing on the social media always have a good time to do the things which they want unlike those that limit themselves to that.



Enter a reason for deleting this comment

jeffreyjose48

Thanks for all the five tips. What I like on those five is to be active on social media. I love social media. It gets you connected with people.



Enter a reason for deleting this comment

Barida

There are older business men and women that really made quick gains just by getting involved on the social networks. The fact still remains that it is going to pay off as long as you are doing all the needed things that will make things working pretty fine for you as well.



Enter a reason for deleting this comment

Jeane

Social media is for everyone. When thinking about marketing for social media you also have to take into account on which social network you are most likely to find the people who'll probably buy what you are selling.

Study the demographics of the users of different social networks and use what you learn to identify which social media network you should be spending most of your time on. Make a wild lunge at all social media networks and your social media marketing may not be all that rewarding.



Enter a reason for deleting this comment

edencaga

Business is really difficult to do especially for first timers. This really needs a lot of patience because sometimes you will get tired waiting for customers to contact you so the best thing to do is advertise and socialize with groups in social media because they will never know your product if you will not gonna try to interact to them. It really requires patients. If you are an artist, you will need to go trading and share your works to groups. Create your own page and let people like and share your page for them to get known by folks. It is like business, promoting their skills and service to earn money. Just like in writing, you need to have blogs and articles and show it to folks with the correct target market. Sometimes your customers just get back to work with you so the important thing here is how will you work with them and how your services satisfies them or your products.



Enter a reason for deleting this comment

Chinet23

I can see that trend these days. Creating pages and asking people to like them normally on facebook. It will also help if you have a good network both online and offline to do maximize this platform. You can reach people if you expose your business through mediums that they are always on. And you have to back it up with good products or reach the right market.



Enter a reason for deleting this comment

edencaga

By the way, this is really a good article to tackled to as a lot of us have entrepreneurial minds so to say it really give us an idea how we basically do when promoting our products or skills. We cannot instantly be a millionaire especially if we are just new to this field. Enhancing and practicing basic things here is a must and of course strategies for you to have loyal customers.



Enter a reason for deleting this comment

stbrians

Those clicking to earn sites are a bore. You do nothing to earn dimes. I have never been succesful on them. Thank you for a detailed outlines of basics in marketing



Enter a reason for deleting this comment

superlicca

These five basics about online marketing are well explained and very easy to understand. There are different elements involving online marketing and finding the right approach for your business is something that you need to focus on. Most importantly, understanding and application of these five basics will contribute to the success of your business.



Enter a reason for deleting this comment

jetselle

If you don't use digital market strategies for your online business, you'll risk the chance of failure and nobody buying your products or services. If you decide not use some of the best free social media accounts in the world to promote your website, then you'll be faced with extremely high advertising costs which might not pay off in the end. You'll risk the chance of paying for expensive advertising campaigns and not a single person will visit your site and order from you. With a digital campaign, you can easily create this on your own and post it on Facebook or even Twitter. The network on these two sites alone can earn you hundreds of dollars in sales if you promote your products correctly.



Enter a reason for deleting this comment

Zelmontero

This five basic tips are really informative. Improving this five basic things will be important because it will be the foundation of your success. Participating in social media is I think is one of the important thing you should pay attention more since it will allow you to increase your market.



Enter a reason for deleting this comment

DenisP

The point about social media can’t be reiterated enough. Pretty much everyone is on some sort of social media platform these days, and it’s such an easy way to win over the hearts and minds of many consumers, particularly the younger demographic.

Assuming you have a publicist, who is good at what they do, posting on social media can be the equivalent of putting out a new commercial every single day. Bonus points if you can utilize the latest memes to your advantage—that is of course if you can use them without seeming like you’re trying too hard, or else it can drastically backfire.



Enter a reason for deleting this comment

Gilgamesh

I am at your side because you are difinitely right. Honestly, the five things that you have presented is just a pieces of the bigger picture. The thing that you have presented is the basic structure that made up online marketting. In order to know more we must do a systematic research because it willsurely help us in having a good time in online marketting.



Enter a reason for deleting this comment

jayjaydimson

Well of course you need to know your target customer if you are planning to have a marketing online, you should have some surveys too depending on what people's need base on your market product, And you should be patient, Because in marketing online it has a lot of candidates, so you must be good to be on the top.



Enter a reason for deleting this comment

overcast

I think one important tip is that one should never ignore the social media. And they should put the social media on the top priority. Because that seems to be the only way these days to get attention. Google traffic hardly helps. And instead the social media traffic is the way to handle the traffic the right way. I have seen people making use of the social media to build the brand and that helps more with marketing.



Enter a reason for deleting this comment

esteban123

I am new to the world of online marketing which is really complicated. I believe that I should learn all the basic so that I will become a great online marketer someday. I am glad that I found this article to develop my skills and weaknesses when it comes to online marketing. All the information here was relevant to what I want to know. This is really great and amazing.



Enter a reason for deleting this comment

Corzhens

Social media is the most fertile place for marketing your business interest that’s why it is important for freelancers to have an active social media account. The more accounts you have, the better chances you get in promoting your business. Some of my friends are just relying on social media for their online marketing. Maybe they had an established presence in Facebook and Twitter that just one post in a week could bring them sales.



Enter a reason for deleting this comment

rlpzbeermoney

I wish I had known that online marketing would blow up to what it is today, I would have started sooner. If you notice, the big prominent players got to where they are today because they started when it was still early. Way back when online marketing wasn't a thing. Now it costs a fortune and a lot of effort just to play catch up.



Enter a reason for deleting this comment

Kakashi2020

Another thing would be a good competitor check. It's always best to learn your competitors strengths and weaknesses before you make and implement your marketing plan. Also don't think that marketing plans are fullproof because they're not, you need to be vigilant and when it needs be, you need tweak it up or realign it.



Enter a reason for deleting this comment

esteban123

Participating in social media sites is really a good idea for business establishment because they can get the trust by other people for posting regularly their products and services. It can increase traffic for a certain company since many people would click and share their advertisement which is a good factor here.



Enter a reason for deleting this comment

rlpzbeermoney

I agree. A lot of the stuff I buy nowadays are from local online businesses. From watches to t-shirts even. They appeal to me more than a mass online shopping website or a physical retail store because they connected with me. They constantly update their feed and it makes me feel like they care. They're more "customer friendly" than most even.



Enter a reason for deleting this comment

jayjaydimson

Online marketing requires you to have an imaginative mind. Because you will invest your time and money there. So you need to be careful.



Enter a reason for deleting this comment

esteban123

I've heard a lot of people who are good at marketing and earning a decent income from it. I just wished that I could learn all the tips and strategies to become an effective and successful online marketer in the near future. It is good to have such achievement since it is very indespensable tasks and can provide us a lot of benefits.



Enter a reason for deleting this comment

theresajane

This is such a great help! The points that you have tackled should be really introduced toto people who are planning to dive into the online marketing world. Also, for people like me who are new to this should not think fast. We have to plan our strategies carefully to attain success through time. In addition, every online marketer should know that generating huge income is impossible over night.



Enter a reason for deleting this comment

jpk0007

The biggest reason why some business is destined to fail is the evident haste of launching the business online without doing the proper pre-preparation and research of every aspect of the business we are entering into. Anything which is done to earn quick money is bound to fail eventually due to the lack of doing the groundwork required to start the business. I think your post nicely brings to light all the mistakes and pitfalls that newcomers may commit before diving in the online business world. there is never an alternative to going through all the minute details and doing a proper and thorough research before starting any new venture in order to be successful in your venture



Enter a reason for deleting this comment

allyn2017

It is one of the misconception of a lot of people, they think that it is really easy to have money online, but theu don't know it is hard too.You need to plan meticulously to avoid making mistakes and bankruptcy.



Enter a reason for deleting this comment

mhingnhormz

Thanks for this guides, it was a great help who tries how many times and dreams big but failed to do so, maybe because there's something lucking. Some of the people are already focusing on the income they will gain in the business and forget some aspects they need to do first at all.



Enter a reason for deleting this comment