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Using social proof to increase your conversions and sales



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Using social proof to increase your conversions and sales

When you're browsing your favorite eCommerce website you will likely see a social proof app or plugin showing what people have purchased already.  These apps and plugins are there to show you others have already purchased what you want and this will increase the chances of you making your own purchase.  The beauty of social proof on your website is you're proving to strangers that you can be trusted since others have already purchased.

Social proof can be used on literally any website, no matter the niche because you can tweak it to however you want it to show up.  Want to show some reviews you've gotten from past customers?  You can do that easily with all of the apps or plugins.  Want to show what people have previously ordered?  Well, this is what a lot of people use it for so you're in good hands with the 2 below options I'll be covering!


Using Beeketing Sales Pop with WooCommerce
When I was doing my research for some of the best social proof plugins and apps, I came across Beeketings option called Sales Pop.  For this plugin to work you will need to have WooCommerce installed since it syncs to your orders page and shows everyone that has purchased.  If you have an active website this is a good option, but if you're only doing 1 sale a week it might not be, and this is because sales get stale over time.  No one wants to purchase from a business that got 1 sale this week and 1 last week, they want to purchase from someone that is consistently getting sales because that's what the successful businesses are doing.

It's not a big deal though, you can input your own sales from the past and show them as recent sales to increase the chances of capturing a new customer. 

Using MoreVago if you aren't using WooCommerce
If you're not using WooCommerce then you'll likely find your way to MoreVago when interested in putting social proof on your website.  MoreVago just requires you to put a small script above the </Body> in order to show all of your reviews, past sales, etc. on your website.

I actually use this service on one of my SEO websites that sells services for under $400 and it works pretty well.  I saw about a 20% increase in sales, which easily covers the price tag of $38 a month for this service, and I'm glad I installed it Using social proof to increase your conversions and sales

Social proof of sales will boost trust
People are adding social proof to their websites because it boosts the trust of your business.  Most people will open a new tab and look up reviews of your website, and if they don't find any they will close your tab, and this means you just lost that potential sale.  Now, if you have a social proof plugin or app on your website you will be showing your visitors what others have already purchased, loved, signed up for, and other various actions on your website.  If someone sees that a stranger has done something before them, especially the thing they want to do, the new visitor will be more at ease with their purchasing decision.


In conclusion
By adding a social proof plugin or app you will literally make more money overnight.  The more traffic you get to your website each day, the more money you will make.  Think about it, if I were making $2,000 a day from my website and I got a 20% boost in sales (like I did already), I would be making $2,200 per day.  That additional $400 a day is $246,000 a year for something that only cost me $38 a month lol.  I wish I was making $2,000 a day but I'm not... yet Using social proof to increase your conversions and sales


Remember to follow me!
https://www.monsterbacklinks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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NesMarcos

This article is a big help, and indeed a well shared. I would have to agree with, 'Social proof of sales will boost trust.' Since there are a lot of online businesses popping up once in a while especially in social media platforms, I can honestly say that potential customers are sometimes depending on social proofs. Needless to say, it basically helps them at an ease with their purchasing decision.



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stbrians

Social proof of sales will actually give you an insight into a site's reputation. It will in turn create confidence in the site. You will know your stopover is in the best place



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jeffreyjose48

Yes! I agree with you. You need to show your social proof. To see is to believe. People will only believe in what they see. That's why you need to prove it to them.



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ajahcuizon

I agree. There are some customers who rely on the reviews of other people. If they saw that they can trust you, they will definitely create a transaction with you. With a lot of online businesses out there, you should be one of those businesses who can create traffic transactions with trust. Social proof of sales is a good way to show the world how trustworthy you are.



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NesMarcos

I would not have to disagree with you on this. I, myself, as a customer, I always depend on reviews that real customers leave on social media pages. I patiently read and make sure that I am pretty sure with the business status before I place my order online.



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ajahcuizon

Same here, I also depend on the reviews of other people before buying that item. Usually, I read some blogs or watch some review videos to make sure that the product is worth it. Also, I would check on the seller if he/she is trustworthy since I already experienced a scam before.



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NesMarcos

There is indeed a high risk in being scammed when purchasing online. A lot of online businesses are practicing fraud/ scamming. Nonetheless, we buyers, should be very cautious all the time. Checking on seller's profiles, reading reviews and feedback will definitely help us avoid scammers.



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Corzhens

The review is very potent because I also check the reviews although I cannot say that I believe the review at face value. Last week I was looking for a new camera as a gift to my husband and I had been checking the sites with a review especially with the comments of the users. Those reviews helped me a lot in making a decision on what to buy because a camera is not cheap and I have to be sure of what to buy.



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centurion

Thanks for the beautiful tips and tricks and techniques. I use this technique about my social media marketing related woo commerce store which increase the trust and sales of the website. I have partner of the website and I am hopeful is that by using proof on social media websites and with the website proof section - will increase your sales. I have to share the proof on social media also. Thanks for the tips and tricks.

Thanks
Centurion



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Martinsx1

As long as your social proof are very convincing, I'm very sure that it's going to be very effective in getting people to participate and patronize in your business products and services.

Nobody wants or appreciate dealing with fake or scams, so offering them a good deal with proof that you are legit will definitely have them trusting you.



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centurion

Yes. The method is proven method and the method is true. But unfortunately after showing the proof on my website about my previous orders- I am not getting the new orders. May be this is not ideological but this is very much true. I hope this situation will be get remove soon. I shall start getting order again.

Its true- if I show the proof than I shall get more and more orders and the new clients will get a faith about to buy the products from online.

Thanks
Centurion



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amelia88

I'd honestly never heard of these before so I'm glad I came across this thread! I learn so much on how to better my business from this site, and I think slowly but surely it's helping! It's crazy to think that with this kind of setup you really do notice almost immediate change...it almost sounds too good to be true!



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Barida

As long as you are getting traffic from humans, this is the type of apps that are going to be of great help to them. I have seen a pal make so much sales a week after making use of it and that shows that it is something that is definitely going to work better for you as well.



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amelia88

That's so great to hear how your friend made massive sales after using it - I always like hearing about people's personal experiences before I go ahead and use something, so thank you for letting me know about their success!



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Youngshark

It is always great and motivating to get real stories and testimonies of things that have worked for other people. This is as opposed to those cases where you get liars and scammers online cheating to get traffic.



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overcast

I have seen people making use of the twitter cards and the facebook posts inside their wordpress post. And they used that to increase the credibility of the page or post. And that is often practiced by many as well. I mean those who want to build their own pages and websites they often tend to do that. And something like that is expected when you want to promote the brands.



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NesMarcos

I could not disagree anymore. There are indeed a lot people using Twitter cards and Facebook posts inside their word press post because it honestly increases the credibility of the page. Promoting and establishing a business with the help of social media platforms are greatly helpful.



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overcast

I think except the landing page where they use the screenshot instead of the link to the actual draft of the twitter card and the facebook post. Most of the landing page usually prefer to have the only the button to click for the product. But overall I think adding credibility definitely helps out in many ways.



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NesMarcos

I have not used any social proof apps or plugins and honestly, this is my first time hearing about this. After reading this article, it made me think to install some of the apps needed to help boost my sales soon.



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Barida

They're are definitely going to help you make huge sales. To me, there are things that you shouldn't be overlooking when you are into some form of business and this app is one of them. When you have them on your site, they help the people that visit the site to make purchases make a quick decision and not be confused.



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Martinsx1

I have used it and have also seen lots of online business where they are used and I can very much guarantee you that it's very efficient and effective in helping you to promote your business sales with the use of social proof and social media. Social media advantage can never be excluded in business now because it's very crucial to the success of any online business.



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Barida

E-commerce sites such as Jumia and Konga that are in my country have been making use of this plugins to assist their customers to make a decision of which product to buy and the ones that is good to be left alone. One other thing is that you are also going to see the need to get better at the sales that you make since the customer will see that actually, you are selling those products as well.



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Martinsx1

I know both Jumia and Konga but have only used Jumia to make few online purchases. The online store has some great deals which they offer at affordable prices and there delivery services is among the best I have seen so far in all the online stores we have today in my country. The only thing that I don't love much about Jumia is its too much bombardment of ads to my mail.



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cmoneyspinner

Social proof of sales not only boost trust but also if you are an affiliate marketer and you see the vendor showing off the products that are selling you have a better idea of what to promote at your affiliate marketing website. If people come to your site and buy the products, it still makes the seller happy.



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vinaya

When I want to buy something I always check for social proof. I always make sure that someone has used the item and has benefited from the item. I look for reviews from real person. Therefore, I believe that when I am selling, my buyers are also looking for social proof.



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rlpzbeermoney

It's basically like a transparency window for customers to see if the vendor is legit. Lots of online social media vendors do this. They'd take a picture of their client's testimony and sometimes even the package itself already wrapped up. They'd even require the customers sometimes upon receiving the package to take a photo so they'd post on their feeds.



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Martinsx1

Exactly! When people get to see more than 100 people who already used the products and deemed it necessary to drop back to the site and give good reviews about how good the product is and how they are satisfied with it, anyone who comes to check out such products and services will be easy to trust the seller or affiliate marketer.



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vinaya

Reviews posted on the website is also good, however, it is difficult to trust those reviews because they might be fake or manipulated. As a freelancer, I have been paid to do reviews and I always gave 5 star reviews. Here lies the importance of social proof. If you see that someone you know has used the product and says it is good, you can always trust their judgements.



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Martinsx1

Yes, you are very correct my friend. The issue of paid and untruthful reviews is one problem that has plagued some of online business and its all the fault of some of these business owners who are looking for any possibility of getting increased sales. So, clients have to just careful dealing with any online business.



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superlicca

I really agree with you. Some reviews can be fake or manipulated. I think the best reviews are coming from the persons you know very well and can tell you the truth about the product. They won't let you use a product that is not really good.



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Kakashi2020

To tell you frankly this is the first time I read something about the usefulness of social proof. I really don't have any idea about the plugins so it's good you have discussed how and what plugins to use.



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Martinsx1

It's one of the benefits we all get to enjoy for being a part of this community. We have the opportunity to learn new things every day and some of us still get to improve on what we already know. Using social proofs is like using an influencer system to make prospective clients to pay attention to what you are offering.



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superlicca

Using Social proof app is a great influencer in marketing. It will also serve as an amazing marketing strategy for businesses. It will encourage your potential customers to trust your product/service. As a buyer, I would also love to check first the customers' reviews and the number of sales of the product. This will let me know if I'm not going to waste my money from availing the product.



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amelia88

Trust is such a huge thing when it comes to getting and retaining customers - I know from a personal perspective when I'm seeking out a new company to deal with that I want to know I can trust them. Building social proof is a great way of doing this, it seems!



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vinaya

I have a couple of ecommerce websites. I have used woocommerce with wordpress. However, I am not an expert in ecommerce solutions. The tips mentioned here are useful and interesting. I am going to try some of these. For instance, I found information on MoreVago useful. I have never heard of Beeketings, I will check this out.



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Martinsx1

Woocommerce goes very well with WordPress, I have seen it used on several sites anchored on WordPress and it looks very good especially when you are good at what you do. MoreVago on the other hand still eludes me till today but getting to read more about it here has been very helpful in making me to understand more about it. The article is very informative about it.



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Youngshark

Seems pretty cheap for the benefits that you so describe. I am optimiatic about the idea and would love to try it out for the advertising of my offline business.



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Martinsx1

Remember that the social media sites are already there for you to explore and use the numbers game it offers, and the best way to draw these numbers like a magnet to metal is with these social proof. They can easily look up such members with the proof online and get more assurance that your business is legit.



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Martinsx1

People feel more comfortable and interested dealing with something that's been proven to be legit with lots of testimonials from people who already used such products and services with utmost satisfaction. It's more like adding proof of payment on freelance sites, people will troop in because these proof will of payment will convince others its all real.



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Chinet23

I agree. Social proof will first off establish that it's a legit company. I think that's the first thing that customers want to rule out- scammers or fake website. This will also increase the trust of the prospects that the business offer quality services and customer satisfaction through the sales it showcased.



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Martinsx1

Exactly, a lot of people have been scammed online in one way or another and it's very painful getting to lose one's hard earned money to online thieves. This is why most wise people go to any extent in order to know for sure that they are dealing with a legitimate online business before putting their money in it.



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stbrians

Social proof is necessary. You have done the subject some justice and it is very helpful and timely.

Social proof shows hinesty.



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Martinsx1

Exactly my friend, you are very correct with the assertion on social proof showing honesty and honesty means legit and legit means that you can be trusted and trust gets people to believe in your business products and services which will in return yield more sales and profits for you.



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superlicca

The use of Social Proof will never fade in business. When it comes to decision making in buying a product, we sometimes depend on the Social proof. And customer's reviews of the customers will give a big impact on our decisions. If you are a business owner, social proof is important as long as it has positive reviews. However, if your social proof shows negative reviews, this will just ruin or damage your brand and sales.



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Martinsx1

There is no way of getting positive results to one's business when your business products and services aren't up to its users satisfaction and expectations. So, in such circumstances using social proof would literally turn to hurt your business than helping it. It's best to get your business to be very good so that users won't have bad things to say about it on social media.



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superlicca

You are right. Bad reviews can damage the reputation of your business. I am also a customer and before making a purchase, I check some reviews first and if the negative reviews are more than positive reviews, it will discourage me to get the product.



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rlpzbeermoney

So that's what the items on ads are called! Social proof!
I do reckon this kind of marketing works as even I have bough an item or two from these so called social proofs. It's just more convenient knowing that other people bought this item too and other related items that compliments what I'm currently looking at. It just makes the shopping experience more faster. Plus "a lot of people bought it so I guess it's good" mentality is great.



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romyter013

"Social proof of sales will boost trust"

I totally agree with this because you ca never fool people these days. Once you have proof, theres always a chance that people will buy it and ask question on it. There this one time, I was interested about buy a bow really can find where, good thing my friend from my social media post it that they got for that day. So what I didi I contacted my friend and asked if the materials are good and they said its fine. So I purchased 2. Now I always buy to them as their loyal customer. So it really helps a lot especially for your customer everywhere.



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superlicca

When I make a purchase, I also check the number of the customers who tried the product. I read the nagative and positive comments. I don't care if there are still negative reviews, as long as the number of positive reviews is greater, I will purchase it. I believe that some negative reviews are not true and just want to ruin the name of the product. I also believe that there is no product in this world that has no negative feedback.



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ajahcuizon

I agree that social proofs of sale are really effective to gain more traffic. It is like showing your customers that they can trust you and your transactions. It will create trust between you and your customer that wil lead your business into success. Also, other patforms could really come in handy in boosting up your earnings. That's why you should also consider on purchasing a small amount of investment to sites that could really help you gain more traffic. But you should still work on yourself to reach your ultimate goal for your business.



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superlicca

When people are not sure about the product, they will most likely check some customer reviews and these can influence their decision whether to buy or not the product. By using social proof in the form of reviews and testimonials, you are giving the customers the idea of what to expect from your products. Showing how customers used your products or services can help your sales grow.



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Jeane

Most people may not readily buy something from just any website. Providing social proof is what they need to show them that they have nothing to fear because others already have bought the product or service from that site.

As for reviews and testimonials they too lend some credibility to your site but lately there have been reports of people hiring people to write fake testimonials and reviews so prospective customers might still be a little wary even if they see positive reviews on your site.



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jetselle

I have utilized it and have likewise observed loads of online business where they are utilized and I can particularly promise you that it's exceptionally productive and viable in assisting you to advance your business deals with the utilization of social confirmation and internet based life. Web based life favorable position can never be avoided in business now since it's exceptionally essential to the accomplishment of any online business.



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Gilgamesh

The customer serve as a bloodline of your business because they are the reason in making your own business. You have a business to serve them and you won't get sales if they don't buy your product we all know that.

What I want to say is giving promo and discounts are not just the factor in attracting customers giving a proof to make them assured in your product/service is also a big factor that we must condider if we have a business.

In conlusion, if we satisfy them and prove ourselves that we are trustworthy we can ensure that they will be a loyal customer.



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jetselle

It is really important that we have to manage Social Proof all over the place. Our clients incline toward just dependable assets. At the point when my companion ran his very own online shop he was thinking about how to elevate it and how to support deals. The mystery was in Social Proof systems. I trust that this will assist you with understanding all social evidence changes for fruitful running your online stores, and different business.



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jayjaydimson

You can get more sales if you gain the trust of other people. Once they saw the proof that your business is really legit, they will trust and try to buy one of your products.



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anchoreztin

Trust is important in any business. Followers and visitors hates fake analytics. They can "feel" if a site is a bluff and social proof is a good tool to show credibility of your site has real traffic. People are more drawn to websites that is more popular.



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jayjaydimson

We know that social media has become one of the most entertaining stuff for the people who wants to surf on the Internet, and most people have an account on every social medias, so I guess if you want to boost your sales, you should post an advertisement on one of the top social media platform.



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theresajane

People have trust issues nowadays, so it's important to have social proofs of sale. It benefits not only the customer, but also you or your business. People are more confident to turn to your business if your reputation is excellent, even with new customers.



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Corzhens

One friend in social media sent me a message to ask support for her drop shipping business. The request is for me to buy an item when she launches her online business. Unfortunately there was no interesting item for me so I did not buy anything on the opening of her online accessories shop. On the following days, I have noticed that she was posting the marketing of her business that included the names of the first buyers. I guess that was a nice trick to give an impression that you can trust that online shop.



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