Enter a reason for deleting this comment
High traffic but low conversion, wondering what's the problem with my site? Can you help me?
there may be few issues which are:-
Either what alicia said or it could be bot traffic which is useless
If you are using any bot traffic or any similar thing then don't count as its traffic. They are spam and meaning less. You will simply loose money where as there will be zero conversion
Some of the reasons why traffic is not converting are:
the ads you are displaying on the site are not related to your niche, for instance, you might be using a about games when your site is about food.
The ad units are at the wrong place. If you are using ads on the header and footer, they have low conversion rate. To maximize your conversion, you have to use ads inside your contents.
You need to identify where the traffic is coming from and map out the conversions. In my opinion you've got a problem in target marketing. Get all the data first and then plan again.