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3 Reasons you don't need an email list when starting your business
Whenever a business decides to open its doors or set up a website, they tend to think that an email list is a means to millions of dollars in revenue. Yes, it is a means to a lot of money coming into your business bank account, but you'll have to build it up over time and never spam away like each time you send an email you're going to make money.
An email list needs to be worked on, built up, nurtured, and various other things for it to work well with your company, which takes time, and that means you should focus on other things while your list builds up over the years.
You can build one over time
Like I mentioned above, you will need to focus on the long game when it comes to email list building, and that's because it will never be done in a few days or a few weeks. There will always be people wanting to subscribe to your newsletters if you do this right, and that means your list will never end. You could gain 1,000 people a day signing up or you could get one person a week, it all depends on your marketing and how well you convert your visitors into signups.
People hate spam from startups
If you're buying a list and think you're going to email everyone and get a thousand people an hour to your website, you're wrong. Everyone hates spammy emails, and that means your startup will need to avoid them as well. Never buy a list, no matter how good the seller says it is because at the end of the day, no one wants to hear from you unless they already signed up for your list naturally.
Email marketing takes time to do right
Over the years I've been building my lists, sending out newsletters, bringing people back to my websites, and I still know that I'm not finished with all of this until I die lol. Your email marketing campaigns need to be slow rolled or drip-fed to your subscribers because when someone gets 25 emails a day from a company, they will almost always unsubscribe, and that means less money to go in your bank account potentially.
Instead, send out newsletters that don't pitch anything at all. Send out a newsletter to everyone that simply thanks them for being subscribed and giving them a discount code to use on their next order through your website. Treat your email subscribers the same as if they were giving you $20 whenever they came across your site lol. If you can build up your trust with all the subscribers you build over the years, you will have a for sure source of revenue later on in life
When starting a business, you won't need an email list starting and that's because you'll likely spam them anyway. You won't want to buy a list and send out emails, you don't want to flood your subscribers' inboxes, and you definitely don't want to hurt your credibility so early on in your company's history because you tried to pull in traffic via email marketing. Take it slow, focus on other marketing tactics, and let your subscribers' list grow naturally over time, so it's a fantastic list to tap into when you send out a newsletter
Thanks for reading