Google is putting a lot of emphasis on Google My Business
Google has figured out that local search will evolve a lot in the next few years. Giving the fact that most of the searches are done now from mobile devices and that people became hugely dependent on local searches, Google made sure that it can feel those gaps and take over this niche by offering free and simple solutions to local businesses.
You can simply build landing pages with easy and for free with GMB, without the need of hosting, you just need to buy domain addresses and Google will take care of the rest. Building a simple direct information landing page has never been easier!
Google My Business was a joke a few years ago and was just way to get your business info card into Google Search. Even though it isn't perfect just yet, Google made a lot of progress into expanding Google My Business's features and services. Google is trying to unify how the brand is perceived all over the world, by offering ways for people to find local businesses like specific location with the help of Google maps, info about specifics like open hours but also reviews and ways those brands can make public statements and publish news and information.
The introduction of Google posts marked an important change for GMB giving users the option to include important information in Search Engine Result Pages sidebar along with location, hours and other information about a certain business.
Recently Google made yet another important update to Google My Business introducing the Q&A feature, allowing website owners to build a list of FAQ before the users actually land on their website. This feature is only available for Android phones at the moment, but I'm sure everyone will get this feature once Google starts rolling it out in force.
The Q&A feature, together with some decent chat options may ensure a revolution for GMB in the future. Chatting with customers directly from SERPs in real time may be one of the best services Google put forth within GMB.
All of these options and improvements can only mean one thing: Google is building My Business to be in the center of online sales, both from the customers perspective and needs but also giving sufficient free features so that business owners will find GMB indispensable in today's online marketing.
What do you think about GMB and its most recent updates?