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4 essential ingredients every successful PPC campaign needs
When you start your marketing journey, you'll likely fall into doing some PPC, which is actually a good thing because it's a great way to bring in some sales They power of a great PPC campaign can't be compared to, because it will always bring in a wave of sales that you don't have to get through SEO and your rankings, which take a long time to achieve. PPC campaigns do come with a downside though, you can be paying a lot of money for each click and not get a single sale. Your website and landing page needs to be top notch and tested so you know for sure it will convert people at a higher rater than normal, so that you can be sure your money isn't being wasted. I actually just set up a PPC campaign for one of my new websites and I took a few days to set up the entire process from bid to sale, mainly because I wanted to make sure everything was working and it would convert extremely well
Successful PPC campaigns are difficult to do if you just run through it without doing any previous research or small testing. You won't know what works until you try it out, so by testing everything you can and wasting money on bad campaigns, you will actually save a lot of money in the long run Think about it, if you're spending $20 on a test campaign and it doesn't bring in any sales, you might have just dodged a bullet because there are some people who would have ran that same ad at $200 a day with no set end date lol. Testing is what makes you successful, not random luck, so get out there and be sure your campaigns are going to work before you actually make them active
In this discussion I'll be going over the 4 essential ingredients every successful PPC campaign needs, and they are:
Everyone talks about how they are going to set up a PPC campaign and make a lot of money because they can get their website in front of 10,000,000 people. This makes me laugh, literally out loud, because those numbers only tell me they aren't getting super targeted with their ads, and they will just waste a lot of money on their campaigns because they don't really know what they're doing haha.
If you're not getting super targeted, you're not doing your job, and that's never something you want to run into. You need to get very targeted, like down to the city you live in, and be sure that your money is going to have a great ROI because you're only showing your ad to the people that will actually be interested in it
A decent budget from the start
When a lot of us start out, we don't really have a lot of money to throw into PPC campaigns, which isn't ideal. If you really want to play with the big dogs, you'll need a decent budget to throw into PPC in order to bring in plenty of clients. Think of around $6,000 a month, and you can't be afraid to lose that money, which would be a good start. There are companies out there spending $2,000,000+ in PPC campaigns each month, and gladly throw money at Google or Facebook to keep advertising, because it works!
If you don't have a decent budget, you'll have to bootstrap your profits, and that could take a while to get your profits to $6,000 a month that you're not afraid to lose. Yes, you need to see that investment as money you're not getting back if you don't want to worry as much about your campaigns. You are spending money to make money, which is basically gambling but you get to play with the pieces and try to align them in a way that makes you more have a higher chance of success, which some people do well and others can't figure out lol.
The right ads
If you think that your basic ad is going to convert like crazy, you're probably wrong, because rarely do the first ads in your head convert the best out of all the ones that you can set up. I like to set up 10 different ads for each campaign and see which ones are the winners. I will then cut out at least half of them after the first week and keep the ones that are performing well, then another week goes by and 2-3 more get cut. After a while I will have 1 or sometimes 2 if they're both converting at similar percentages
Your ads have to be titles just right and your descriptions have to be even better so you can convert the people who get past your title without making a decision to click through. You can also add snippets to your ads, which I highly recommend, and I like to show my transparent pricing in these sections so people know what I charge before they click through. This means they will know my pricing before they click, I won't waste clicks on people who can't afford me, and my conversions tend to be higher than normal because I'm weeding out the people who wouldn't have bought from me in the first place lol
If you're running a PPC campaign, you MUST be patient. If you don't have patience, you'll likely edit everything each day because you think it could do better, but you might just be resetting everything and your efforts aren't resting into place, which is what you want. When I set up an ad, I treat it like if I were throwing a rock down a mountain, it'll take a while to get to the bottom but as soon as it settles I'll know what it has done and where it went. The same has to be done with PPC campaigns, you can't constantly edit things as the "opportunities" come in, you need to see where everything settles and build up from there slowly.
Impatient people tend to have a short business life when it comes to PPC because they can get a flood of sales with one great campaign and they think everything should be like that. This usually results in them constantly editing their campaigns, making it so they can't settle, and they never truly know where the campaign is going when they eventually stop it and move on
PPC campaigns aren't difficult to set up and run, you just need to analyze everything prior to launching and be sure that you can lose the money you're putting in, otherwise you'll always be worrying about your money. You will also need to have plenty of patience if you want to make it long in this game, I've seen plenty of people drop out of the rat race simply because they were impatient. Keep doing what you're doing, if it isn't working, edit it slightly and see what happens. You'll never want to do a complete overhaul of your campaign, because you'll basically be starting over from scratch.
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