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Over deliver your services and products to build a better brand



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Over deliver your services and products to build a better brand

When you're running a business, you might get stuck in the habit of only giving away or doing what you're paid to do, but that's not what separates you from the rest of the competition.  What you'll need to do is focus on the products or services you're offering to clients, and add in something the buyer isn't expecting, and it doesn't even have to be a big addition to over deliver the order and make the client happier than they were expecting to be Over deliver your services and products to build a better brand

Think of it this way, if someone were to buy a lamp from you and one from your competitors to see who's is better even though they're the same exact thing, your lamp will likely be better if you were to add in a personal note to the buyer or even add in a lampshade protector for free.  Your competitor is likely sending just the lamp and that means you will be seen as a company that is going above and beyond the call of duty, and generating more sales down the road Over deliver your services and products to build a better brand

In this discussion, I'll be going over 3 important things to remember when it comes to over delivering your products or services to customers, and they are:


Surprise your clients with free add-ons
When a customer purchases from you, they expect to get the item they purchased, and that's all.  If you throw something in the order, for free of course, they will open their package to see their item and a little surprise they weren't expecting.

Back in the day I use to skateboard and would order a lot of stuff from CCS.com which is a huge retailer of skating related stuff.  I would always order from them because they would throw in stickers related to the brands you purchased, which was a pleasant surprise and made me want to get more stuff off of their website Over deliver your services and products to build a better brand

The little things are what counts, and even if you're just sending a few stickers you can create lifelong clients Over deliver your services and products to build a better brand


Do more than the client actually paid for
When you're running a service, SEO related or not, you will want to do more than what the client actually paid for.  When you do this, you're giving away a little treat to your customers that they weren't expecting.  Similar to the surprise add-ons like in the point above, this additional work won't take long for you to do and the client will likely come back for more.

A good example of this is my writing service I offer here on Monster Backlinks and on my own personal website where I sell my services.  I will get an order for 500 words and I will send them 750+, even 1,500 at times, in return and the client will be extremely happy.  They paid for 500 words and usually get double what they were expecting, making their purchase something that they weren't expecting and they will come back more often to make a purchase Over deliver your services and products to build a better brand


Watch your positive reviews roll in
When you start to go above and beyond the call of business, you'll notice the positive reviews starting to roll in.  Not everyone will come and leave a positive review on your product or service page on eBay, Amazon, Yelp, etc. but the ones that do will leave some golden nuggets of content for everyone else to read.  These reviews will only help you build up your sales since they will come from previous buyers who were already happy with what they received, which means people who haven't purchased already might be convinced simply based on the reviews they're reading about your product or service Over deliver your services and products to build a better brand

Think about it, if you didn't have any reviews and your competitor had 10, your competitor would get the majority of sales even if you were selling the exact same thing as they were for a little bit less than they had their products or services priced.  People will pay more for something they are sure is a good product or service because they don't want to deal with the chance of a purchase with no reviews being a better choice over the one that has multiple great reviews already.


In conclusion
When you over deliver your on your services or products, you're showing your buyers that you want them to always be happy and you're not stingy when it comes to your business.  You're profiting but you're not worried about letting something go for free, which the customer will understand and likely come back multiple times for more purchases as well as leave positive reviews wherever and whenever they can.  I've seen plenty of companies expand very fast simply by over delivering, and you can be one of them if you just put in the time to do so Over deliver your services and products to build a better brand


Remember to follow me!
https://www.monsterbacklinks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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amelia88

Love this concept of going the extra mile. It’s such a great way to build rapport with clients and show them that you are the kind of business that goes above and beyond rather than just doing the bare minimum. In this day and age you’ve got to set yourself apart from your rivals and this is a great way to do that.



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jeffreyjose48

I agree with you. This is an act of going the extra mile. You are not just to give the basic goods and services to your customers.



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Corzhens

I may agree in going an extra mile for the service but you have to take note that customers may get spoiled because not all customers are born equal. There are demanding customers who has the habit of saying that the service is not good as before and would even mention the big discount that you gave or the freebie that he received from you. Maybe a better approach is the personal touch when it comes to the extra mile.



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OnPageShot

Exceeding customer's expectations always work best for long-term solid brand building.



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Seolover777

Your thinking is very good.I support this.
I have already used your present thinking past with my clients.
thanks.



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Judas2018

I think courtesy is a bit more important when dealing with customers. But over-delivering can be a slippery slope. Going the extra mile so to speak, is okay. Just so long as you don't become a seller that customers can take advantage of by getting too many perks for free.



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Youngshark

True. You should look out to become the one who is trusted but also not treated like trash by customers. It is very bad when clients take advantage of this quality to make you give them a lot of services for free or at inferior prices.



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ajahcuizon

True, there are some customers who take advantage of these freebies. I think the best solution for these is to give it to those customers who reached a minimum requirement to get a freebie or maybe for the first time buyers only. On that way, you can control your free giveaways while earning positive reviews and more customers coming through.



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amelia88

That's a good point as well. I do think that going above and beyond (within reason) is a good thing, but if ever I felt like I was being taken advantage of that would probably skew and change my perception of it.



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theresajane

You have a point. It is always a plus for the customers if they do nd the one whom theydm dealing with as a person with pleasing personality. People don't want to deal with someone who's like being forced to work and deal with them.



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anwebservices

Receiving extras for our own money making us all happier and we will probably return to the same supplier again. That's how we have to treat our customers when we want them to be happy and return to buy more. Always start from your self in order to understand your customers and how to get better business results and improve income



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ajahcuizon

This is a really great idea to get more customers. As a customer, I really like receiving freebies and wanting me to get more. More of, you can give some collectibles to your customers so that they will deifinitely order again from you as they want to complete the collection. Also, I agree that they will leave a positive review about your company leaving you good points for other customers that were planning to buy products from you. These really are good marketing strategy to get more customers.



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jeffreyjose48

I agree with you. To get more customers you really need to give them freebies. I like to have freebies too.



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ajahcuizon

No one hates freebies right? That's why you just have to win their heart and they will give you their loyalty. Anyways, it is not always that you'll give out freebies. What's the worth of giving a little for receiving more than you can ever imagine.



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jayjaydimson

Yes. It's true, if you deliver your service well it will make your product to be one of the best brands on products and services.



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Jeane

Over deliver your services and products to build a better brand

Exactly what I needed to strengthen my resolve to create quality content all the time.

I've been working on a new project and I was struggling with justifying the need to write lengthy introductions when most people who've worked on similar projects didn't bother writing any introductions. Now I have a good reason why I should.

Consistently over-deliver and clients or customers will like your work. It's a sure-fire way of retaining customers but could also be one way of reeling them in if they already know they won't get what you are offering them, elsewhere.



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anyone01

A brand is basically a promise to the patron. It communicates what you stand for, what clients can assume out of your services and products, and how you’re distinctive to your competitors. Your emblem is what makes you more than just a commodity, it’s what creates loyalty among your customers and, if you’re actually appropriate, sometimes even love.



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beerthooyah

The unexpected additional surprise that he was mentioning is something that wont hurt the sellers pocket. Just take the example he gave us like the skateboard he ordered. I think the sticker surprise is not that expensive of a freebies but it does really make a customer happy and could develop good customer relation. So going the extra mile for your customers must not be kind of a burden but something that you will be happy to give away.



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stbrians

He he he. There you are man. I was wondering what you were to when you talked of over delivering. So this was to have an edge over the competitors. You may only add a compass to your smartphone and people will run for it just for that extra. I love that.



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vhinz

Doing additional task that the clients didn't paid for that is something relevant and helpful to them is really a great thing to do. It will help you build trust with your clients. And you are absolutely the first person that will come in their minds every time they have a new project.



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thejoyrevolutio

Going extra miles for consumers is always a welcome practice. Often times companies that offer extra services are what clients prefer. They feel more special and more welcome and they come back more often.



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overcast

Its always a better idea to understand the service that you are offering. And that make your clients think about what can build a better brand. I have learned from the experience that building services on top of small things is a good idea. So when it comes to over-delivering over some sort of business, one should take action that fits the narrative for product and service.



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theresajane

It is never bad to "go the extra mile" for your customers or client. However, you have to plan well for the improvement of your products, services or business. You have to makethink sure that whatever your dping relates to the success of your business in the future.



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jayjaydimson

Yes, I agree with that. If you give your client a good discount, they will buy again to you in the near future, like for example, win the heart of your customer, so that they can give their trust to you.



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kaka135

Yes, sometimes a small gift really makes a huge difference. It actually warms someone's heart and makes them feel good as well. I remember a friend told me, she sent a thank you email to the interviewer after she attended an interview. The interviewer was really impressed as he has never received any thank you note after interviews before. Though it's just a simple act, it shows how grateful the interviewee is and it'll always leave an impression to the interviewer. It's the same when we want to build customer relationship. I believe if our customers receive something extra, especially if it's something they can make good use of, they will always remember it and might recommend us to their friends as well. It's always good if we can build long-term relationship with our customers. I like the idea of the surprise and free add-on. Who doesn't like freebies and surprise?



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Corzhens

This reminds me of the Christmas season when vendors would knock on our office just to bring some gifts. It is their way of cultivating a good relationship with their clients. But sometimes even small tokens like a pen or a cell phone case is fully appreciated. Clients like me never forget the generosity of the vendors when they do that add on like they are still doing a marketing promotion.



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mhingnhormz

Over deliver your services and products to build a better brand: We have this kind of attitude of "always giving without any notice that there is nothing left for us". In doing business, it's not good. If you give away, you should have something to take back for the good of your business. Over delivering on your services or products just to build a better brand? If your doing a business, You won't make a profit from it.



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