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Why your social media pages should be treated like a blog network
Everyone is trying to boost their rankings, increase their traffic, have the best content marketing campaigns, etc. in order to bring in more sales to their websites. If you're treating each of your social media pages like tier 1 private blog networks, you will dedicate yourself to them a bit more, and that means you will soon start to notice the true power they can have for your business.
Not everyone searches for something on Google or the other search engines because they prefer to be on a social network and find a page or group. Sometimes people just stumble upon your pages because of a post you made 5 months ago, and that's always a win in my book
In this discussion, I'll be going over why your social media pages should be treated like a blog network.
You're piggybacking off of authority websites
If you're on Instagram, Facebook, Pinterest, LinkedIn, etc. you will be on authority platforms that had to approve your account at some level. Sure, most of the time you're auto-approved, but you're still on those platforms, and you will essentially be piggybacking off of their authority.
You won't get an SEO boost because you're on these platforms, because they are usually nofollow when a link is placed, but your authority will rise over time as long as you're active and post often
You're posting to various platforms with a ton of traffic
Treating your social media profiles like a blog network is a great thing to do because these platforms have a massive amount of traffic that you can tap in to. If you do it right, you will be building a new traffic stream towards your website, and that means an increase in sales over time.
Facebook alone has billions of page views each day that you can tap into and make some money. Pair that up with Pinterest, Instagram, LinkedIn, etc. and you will compile your traffic streams. The more traffic you get, the more potential sales you can acquire, and the more successful your business will become. You just need to be active and consistent with your posts before you see your work compile in a good way.
Parasites are great ways to funnel authority
If you're branding your business or website on these big social networks, you will essentially be funneling authority to your own websites, which is an amazing thing to have. You won't get a boost in your DA, but you will get a boost in authority in the eyes of your viewers, and that means they will trust you more.
The more trust you build by increasing your authority, the more likely people will purchase from you without doing any research. We all know that authority is a great thing to have for your business, so start treating your social profiles like your tier 1 PBN links and watch your traffic increase
You should always post even though you're not getting an SEO boost
A lot of companies don't post often to social media profiles because they aren't getting an SEO boost which will help them in the SERPs. Posting an article or comment on a website or blog, tied together with a link to your website (a backlink), will help you jump to page 1 in the search engine rankings. Posting something like this to a social media profile won't do anything except get your name in front of potential buyers, which isn't a horrible thing, but it will never help when it comes to SEO.
You need to post regularly on social media in order to keep your brand in front of your potential customers. The more they see you online, the more likely they will trust you, and that means they will purchase or send someone to you if they are interested in what you have to offer.
Treating your social media profiles like they're a part of your PBN will get you to post quality content, engage with people all of the time, and try to funnel people to your pages as much as possible. Some people say this is just a dedicated social media marketing campaign, but it's more than that, you're building a sales funnel on a massive scale that will help you for a long time to come. Don't slack off when it comes to social media, keep posting even if the posts aren't getting liked or boosting your followers because you never know how long it will be until you compile enough information on your pages before you're successful
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