Monster Backlinks

4 tips for picking the right domain or business name



Enter a reason for deleting this comment

4 tips for picking the right domain or business name

When you think you have the next big idea for a specific industry or niche, you may not think of the business name and how it could essentially make or break you before you start out.  Knowing what you want to name your next website or business may not seem like a big deal, but it's actually going to be the first big decision you make other than what the actual business is all about.

Your business and domain name needs to be unique, easy to remember, niche specific, as well as short and sweet.  Another thing you need to remember is you should always look up your business name in a domain registrar before incorporating.  The same goes for incorporating your business before you purchase a domain name.  You need to be sure they're both available so you don't have any confusion when it comes to a bank statement that shows what your customers have been ordering.  If they check their accounts often, and they see a random company on their transactions list, they might not remember they purchased from you on a website that isn't even close to your business name and they will file a chargeback.  People will usually remember what they purchased based on the amount they spent, but not always, and this could cause a lot of problems that could have just been avoided if you named your website and business the exact same thing.

You need to be unique
If you are just piggybacking off of another company and using a name similar to theirs, you're just going to cause confusion later on down the road, and this means people just see you as a copycat.  If you have a credible business you should always have something unique when naming it. 

You don't have to get crazy when naming your business, just make sure it's unique and easy for people to remember, and you will be happy you did later on when you're more successful 4 tips for picking the right domain or business name

You need to know what the danger zones are
One thing you need to avoid is long domain names or business names because people just won't remember who you are.  On the other hand, your name shouldn't be too short because it likely won't fit your niche or industry.  Having a short domain and business name is nice, but it needs to match what you're doing if you really want to be profitable.

Use two words or a blending of the two in order to get the best outcome you possibly can.  Look at Monster Backlinks, it's a blending of 2 words and it matches up with the industry very well.  You look at the domain and instantly know what you're going to see when you land on the website even before you click a link or banner you see online.

Think of your company overall and not just one product or service
Never name your website or business after your main product or service because you never know how much you will evolve later on.  I've done this a few times in the past with little pop-up websites, then they get more successful than I imagined, and I'm not stuck with a domain that is specific to one service I sell.  I can always use a redirect to a new domain, one that isn't branded to a specific service, but that loses credibility since people clicked and expected to see my first website, not the one they landed on.

So, think of a business and website name that is flexible within the niche you're in and you don't have to redirect traffic because it's too specific.

Understand that you don't have to explain your entire business with your name
Too many people try to explain everything about their website with just their domain name.  Use your titles and descriptions to do this, not your domain and business name, and you will easily be able to brand your name later on so people already know what and who you are.

There are many things you can use to explain your business, such as blog posts, so don't worry too much about explaining everything within the name itself and you will see people still coming to you for a service or product 4 tips for picking the right domain or business name


In conclusion
Your business and domain name is a crucial step when you're starting up because it's the name people are going to remember after they leave.  If the name is too long, you won't really look professional, but if it's too short it might look odd.  You need to find that sweet spot where it's just the right length, is easily remembered, is niche specific, and brandable at the same time.  If you can do those things, you have a great business and domain name on your hands 4 tips for picking the right domain or business name


Remember to follow me!
https://www.monsterbacklinks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

Please login or sign up to leave a comment

Join
Youngshark

I should add the importance of establishing the ease of your comlany being accessed online. In many instances you will find names that are difficult for the cuatomer to relate with and when they perform google searches the results are always far fetched.



Enter a reason for deleting this comment

amelia88

Ease of remembering a name and making it relatable really are keys for success. I think being sure it's easy to remember is useful - sometimes I'll see a website address on a billboard and remind myself to look it up at a later stage of the day, but sometimes I forget the URL! Making it memorable is key to website visits and hopefully product purchases!



Enter a reason for deleting this comment

Youngshark

Oooh yeeah. When somwthing is totally unrelated then remembering it can be difficult and this is why easily relatable websites get the highest traffic.



Enter a reason for deleting this comment

jaymish2

I agree that picking a domain name is a very important step towards the success of your business/website. They are some sites that I like and have happened upon on Google but when I want to go back to the site I'm unable to remember the name and thus find it. If I have this problem I'm sure people searching on Google don't find it easily. I think your domain name needs to be as close as possible to your niche and as close as possible to the keywords that would bring it up.



Enter a reason for deleting this comment

vinaya

In order to establish a reputation, your business needs to be registered with local authority. If you want to take your business to the next level, you need a website for your business. While registering your business you should choose a name that is also available for domain name. Your xyz inc should also be available as xyz dot com or any other chosen extension.



Enter a reason for deleting this comment

Corzhens

With the mention of success I really cannot come to terms that some website owners who are in need of a new domain name would turn to Feng Shui. It is a Chinese process or procedure to check on anything in terms of luck. A Feng Shui master can tell you if the domain name you are thinking will make you successful or not. Do you believe in that? I really cannot say my stand because I have a niece who is a Feng Shui master.



Enter a reason for deleting this comment

stbrians

The name should also be applicable internationally. Some names become too local though they may have all the features listed above.

The business name despite being appropriate to the industry should stand out the way Monster Backlinks does



Enter a reason for deleting this comment

amelia88

Great point - we're in such a global world these days that limiting a business or domain name to something country-specific when you're doing business worldwide can be limiting. I think it's important to have a name that transcends country borders!



Enter a reason for deleting this comment

stbrians

I found out about this when I wanted to start a school. I founf out that you cannot call a school any name. It must be scholarly and in English. Localizing a website is so too.



Enter a reason for deleting this comment

amelia88

Yes, I think not just for the ease of remembering but for the overall credibility of the school it's important to choose a name that sounds scholarly. Otherwise it may sound unprofessional and then it's hard to get clients!



Enter a reason for deleting this comment

mitan143

This is very on point, sir. You will gain many people to try to visit your website if the domain name is internationally recognized or maybe just a general name for everyone to understand what it is. But I'd like to add also that it is only applicable if the business want to reach not only local customers, there are actually some websites that are made purposely for the local citizens only where the language used is based on their own language as well.



Enter a reason for deleting this comment

vinaya

Depends on your target customers. In India many businesses use dot in domains. Since these businesses are catering to the locals, it does not matter that they are using geographic domains. These days many businesses are using they were never heard until recently. You don't need to common dot com, you can get dot biz for your business. There are even niche domains such as dot engineer dot accountant etc. If your business is an accountancy firm, you might use dot accountant domain.



Enter a reason for deleting this comment

amelia88

I feel like picking a good domain name really can be the difference between success or failure. So many people choose names they like without necessarily thinking about the long term, and it can really impact their business. Paying attention to what makes a good domain or business name is really important and can have far reaching effects.



Enter a reason for deleting this comment

jetselle

People have their hearts set on a domain name. They have had this idea for years but they've never had time to build the blog. Now it is time to build their bog and the name is taken. You now have to:

  1. Check the names on the list that are available. If the .com name is taken and the .net name is open, you can use this instead.
  2. You can find other ideas from the list of available names. You might need to change your name a bit in order to be unique.
  3. There are plenty of times a person will only think to purchase the .com name. This leaves a lot of other possibilities opened to you. You can choose another extension for your name.
  4. When thinking of a name for your blog you should write a list of 10 names that you like or would describe your blog. Not all the names are taken and you could actually find a great name like this.
  5. Change your name slightly and add an R US or R YOU on the end of your name. This works in a lot of cases and you still can use your name with a slight change.
  6. Check to see if the domain name is up for sale. If it is then you can buy the name from the person who is selling it. There are a lot of times people purchase a ton of domain names and sell them off.



Enter a reason for deleting this comment

amelia88

Very true about many people just thinking about the dot com rather than other suffixes that might also be useful for a website. Sometimes other suffixes can be even better than a dot com depending on your location, so it's worth keeping that in mind.



Enter a reason for deleting this comment

mitan143

This is another helpful tips about the topic and it's a good thing that you shared it. Your suggestion on the last item from your tips is also advisable if the owner is having a hard time thinking about a good name. You can easily decide if there's available suggestions from the others, but you will pay for it if you happen to like the idea. If the business owner can afford and is willing to buy a certain name then so be it. It can actually be helpful to them because deciding what you really want to name for your domain takes a lot of time sometimes.



Enter a reason for deleting this comment

vinaya

I often wonder whether the name is important or the extension is important. Some people give preference to the name and will compromise on the domain extension where as some people give preference to the extension and will compromise on the name. For example, I once wanted to buy a domain name TravelNepal dot com, however, it was not available. After trying so many variations I settled with ezinenepal.com However, next time when I was registering another domain, I settled with the name and chose another extension for example I registered rationalmind.club when the dot com was not found.



Enter a reason for deleting this comment

overcast

I found a website where there was an option to find start up names and the domain names. And that sort of the location can be a good start place for the name finding. You can see some of the trademark checks that can help you with the business name finding too. I personally think that finding the right name and then protecting it with trademark is necessary. I find it really useful on that note.



Enter a reason for deleting this comment

mitan143

Yes, I agree. The domain or your business name should be unique because some people might mistaken others as yours. There are pros and cons on that. Then, I would also agree that it should be not too long nor too short but easy to remember. In my own experience, I have one site that I used to visit before until I suddenly rarely visited it. And now that I want to look back and see the update on that site, I couldn't even remember the name because if my memory serves me right it is lengthy and hard to remember as well. It is like three to four words, I guess? Most popular sites nowadays got only one to two words for their domain name and that's really nice. Most of them have really catchy and unique names.



Enter a reason for deleting this comment

vinaya

Your business name should be unique as well as catchy and easy to remember. Once there was an online marketplace in my home country called kayamu. The word did not mean anything in the local language. Then one day it rebranded as daraz which means wardrobe in the local language. daraz was very catchy, the website is now very popular and a talk of the town. When you are registering a business, you should also check whether the name is also available as a domain name. Having the same name for business and domain can be really helpful in branding.



Enter a reason for deleting this comment

Kakashi2020

Your Business Domain Name is a very important factor in marketing. It must be unique and easy to spell and recall. It also must be related to your business or business name. As much as possible the shorter the better but most short domain names nowadays are taken so concentrate on two qualities which are easy to spell and name recall.



Enter a reason for deleting this comment

amelia88

Ease of spelling is critical! I can't count the number of times where a site has had quirky/unusual spelling and I've remembered their site incorrectly. If you want visitors to easily access your website, the spelling needs to be simple and easy to remember.



Enter a reason for deleting this comment

centurion

Nice article. Thank you very much for giving this huge tips. From the very much time I always suggest my client and in case of my personal I always know that high volume based keyword named domain and domain rank will be easy also on this way. Now a day domain based back link or automatic domain back link is huge popular to huge online workers. I have been working with internet for the last 7 years and have been using for the last 20 years. Now a day I think to make my self as a domain owner is a good idea if you work for long term. Because if you work for long term than there have huge facilities by selecting a domain by your own name. If you are not popular on the internet than you can choice any good keyword which have highest volume.

Thanks
Centurion



Enter a reason for deleting this comment

superlicca

A business name should be easy to remember and I always agree with this. They say that having your own domain name will put your business ahead of your competitors. That is why choosing the right and perfect domain is very important. You will not just establish a business identity but it will also improve the search engine ranking of your business.



Enter a reason for deleting this comment

amelia88

Exactly! I think there's a bit of a science to finding the right domain name - for some people it comes to them instantly, for other people it's a matter of trying to brainstorm and find words or phrases that fit their business and what they offer. However you get there though, ensuring that it's the right domain name that succinctly summarizes your business is important!



Enter a reason for deleting this comment

overcast

I think there are some complicated names but branding is where things get better. I think some names can be confusing but if branding done right that can make some really good conversion. I have to agree though the name has to be easy to remember. And often that is where the names are taken. That's what i have learned.



Enter a reason for deleting this comment

vinaya

I was writing on hubpages. When I discovered a SEO and marketing platform called hubspot, I though it was related to hubpages (because of the similarity of name). If you are using different variations of the name that is already popular, it might harm your business.



Enter a reason for deleting this comment

overcast

Yes hubspot when started was just another blog. Then it started working on VC service and then it became CRM. And then now it is some cloud software with marketing features. So they seem to have done some level of progression on that. I am not sure how they grown the right way. It seems like a good progress for them.



Enter a reason for deleting this comment

vinaya

Hubspot is a resource website for webmaster and digital marketer. I have attended some hubspot courses and learned a lot of things about SEO and digital marketing. I did not know it was started as a blog. What I was actually referring was the similarity of domain names. I have a domain name called 100springs.com when I registered this domain I did not there was similar name without "s"



Enter a reason for deleting this comment

overcast

Yes now a days the dharmesh shah of hubspot has moved the blog to the onstartups website. And that seems to be working for that blog. Another thing I have noticed is that there are some really good products they are launching. In future this may make a lot of sense with their cloud offerings.

By the way 100spring sounds like a good name worth selling.



Enter a reason for deleting this comment

Jeane

In the past when someone wanted to pick a good domain name for their business, they'd probably find that someone had already beaten them to it. And they'd probably have to settle for a longer domain name.

I suppose with such a huge number of the newer domain extensions, it should be easier for someone to find the right domain name for their business.

Question I have is, these gTLDs, how do they fair SEO-wise? Is .xyz or .free domain extension just as good as a .com domain name?



Enter a reason for deleting this comment

amelia88

I'm curious about that too. My first thought was that with some websites, you immediately think they should have a .com and when you go to type their website address in, if they're not the .com you'll end up either at another businesses page or with an error message. I don't know if there's a particular rhyme or reason as to whether one is more successful over another, but I'd be curious to know the answer to that too if someone else chimes in.



Enter a reason for deleting this comment

vinaya

I don't think these days anyone should worry about finding a right domain name. There are a lot of extensions you can try. In terms of SEO and search engine ranking the extension does not matter much. You can rank high whether you are using dot com or dot biz. You can even rank high with extensions like xyz which are believed to be used more by spammers and scammers. What matter is the content quality.



Enter a reason for deleting this comment

amelia88

@vinaya thank you for clarifying that! I wasn't sure about all the extensions and whether one was better than another, it's good to know that irrespective of whether you're using .com or .biz (or whatever else!) you can still rank highly. I learn quite a lot from you, and I appreciate you sharing your knowledge!



Enter a reason for deleting this comment

vinaya

Thanks for appreciation.
I have tried a lot of extensions from the king com to info, club, xyz, online, website, site etc. In fact, my personal blog uses xyz extension. Search engine will not discriminate you based on what extension you are using. What is more important in your domain is the name. Your domain name should be short, catchy, and easy to remember. Your domain name should include keywords or some brand-able words. Your domain name should also be related to your niche.



Enter a reason for deleting this comment

beerthooyah

I created a blog with a catchy domain with it but I have not yet started writing content on it. Im still thinking of the topics that would be interesting to young and middle age adults. I really hope that my domain name will become popular so that I can sell products which I intend to sell.



Enter a reason for deleting this comment

amelia88

It sounds like if you've already got the domain name sorted out then one of the biggest hurdles is already out of the way! 4 tips for picking the right domain or business name Well done! For some people it takes them a really long time to find the perfect domain name so the fact that you've already decided on yours is fantastic!



Enter a reason for deleting this comment

overcast

Start slow. Write 250 words post first by adding images. And make habit of making one post a week. And that habit would take you much ahead. That works out for many based on what I have seen. Most people build blog slowly and then market it hard. So find what works out for you. And then see where changes are needed.



Enter a reason for deleting this comment

beerthooyah

Thanks for the advice, Im working on it right now and your advice just make sense to me. I really need to stop procrastinating.



Enter a reason for deleting this comment

vinaya

having a catchy name is good, however, what matters more is the seo factor. Does your domain have a keyword? If yes, your domain name will have more value. Secondly, the niche of your blog also matters. If the niche of your blog is related to the domain name, you will have better chances of ranking on search engines. Your website should also have SEO optimized contents.



Enter a reason for deleting this comment

rlpzbeermoney

The first hurdle is the first post. You want that post to be special in some way and that's why you're fuzzing over writing it. There's so much you could write as your first post. The possibilities are endless. But just remember it all starts with one. When you start posting, you don't stop. Good luck with your blog.



Enter a reason for deleting this comment

mitan143

I guess you have just so much topics in your mind that you want to write and put on your site but you can't decide which specific topic it is. I don't exactly know if I am right with my guess but it happens sometimes. You know, you can find easy and interesting topics among your target range of ages in social media sites. You can easily identify their trends there.



Enter a reason for deleting this comment

Martinsx1

You have taken the most important step towards making a way for yourself in your online business with already creating your blog with with catchy domain. Most people have difficulty with setting up their own medium to promote their business but you have done that.

Now, the next important thing is to pick a good niche that would suit your business needs and help you get lots of traffic because without traffic, you blog is useless.



Enter a reason for deleting this comment

superlicca

I agree that a business name should be unique since some business can be mistaken as yours if their name is almost similar to your own business name. It t should also reflect your brand. A very enticing domain name will attract people and can be a great communication asset.



Enter a reason for deleting this comment

vinaya

When I bought my first domain, I chose an xyz extension. I chose this name because it was cheap. If I had known that I had to pay $14 to renew this domain, I would have chosen another extension, possibly a dot com. You should not only choose the right name for your domain, but also pick the right extension. I also bought a lot of online domain, if I had know the renewal was $60 I would have never bought this extension.



Enter a reason for deleting this comment

amelia88

Good advice, this is something I'd been wondering about (cost and effectiveness of certain extensions) and you've clarified a lot of my questions. Sounds like you have a lot of experience with this kind of thing!



Enter a reason for deleting this comment

vinaya

While registering a domain, you should be careful about a lot of things. Think registering a domain name is just like buying a house. If you do not buy the right house, you will suffer and if you do not buy a right name domain name your website will suffer.
These days a lot of extensions are available and if you can choose an extension based on your chosen niche, it will be easier to rank high. For instance, you can use biz extension for a business website tv extension for a website for tv company etc.



Enter a reason for deleting this comment

romyter013

I agree with that too that when it comes creating a name for your business its got to be unique but something people will be easy to memorised and yes not just locally but also can be understand internationally. You can try to give out freebies on your first or second day or a little discount and in that way your business will marked to your customer how cool your business is.



Enter a reason for deleting this comment

Martinsx1

If you fail in picking your online business Domain name, you have already failed in the first step of making sure that your business would become a successful one. So, it's very important to ask all the necessary questions and have all the answers that would be helpful in choosing the right domain name for your business. Identity matters a lot in business.



Enter a reason for deleting this comment

Corzhens

This reminds me of our computer supplies retailing business. We registered 3 names for the choices and all failed because they were already taken. In our desperation, my husband combined our names and added a letter X to make our business name unique. It passed the requirement of the department of trade and we got the registration papers in a week.



Enter a reason for deleting this comment

vinaya

Your own name can be a good name for your business as long as you are doing business offline. However, if you want a website for your business, you should think about search value. How many people will be searching your name to find products? If you have a keywords in your domain that are related to the products you are selling, you have better chances of generating revenue. For example, you open a brick and mortar business in xyz street. If it is a popular business area, you will generate sales. However, you might not get sales if your website has a name that does not get search hits. Online business should use keywords.



Enter a reason for deleting this comment

mitan143

I totally agree with you. A possible name that can be searchable easily is better. And of course a name that is totally relatable with your business as well. I also remember one company that created a website which has a unique name but you can't relate it with their business. Though the name has something to do with it, but it wouldn't get the search hits too.



Enter a reason for deleting this comment

ajahcuizon

I agree. Your business name should ring a bell to the customers so that they can easily share it with other people. You name will be the first image of your business that's why creating a good and unique one is very important. You should make your business name something that they could remember until they got home.



Enter a reason for deleting this comment

amelia88

It's true what they say - first impressions count - and for a lot of people, the first impression they're going to get of your business is the website or business name. The importance of creating the right one is paramount for success, in my opinion!



Enter a reason for deleting this comment

romyter013

Right think of something memorable but unique. It should be suit to your taste too. Usually what others do, they start a business that more trending to their community or famous food too. To get customer attention, they play popular songs, give freebies for their first week opening or even putting free wifi to customers. And always stick to your product so people wont get confuse to what you are selling to them so its easy for them to find your website once they need you.



Enter a reason for deleting this comment

ajahcuizon

I agree. Being on trend is something people would like to have. Customers will likely post in their social media accounts about your business. That's why creating a unique business name should always be considered. For it will be the first thing the customer will put into their mind next to the product you are selling.



Enter a reason for deleting this comment

terror12

In the summer we were fishing, after we wanted to go to the bathhouse with the men. Called the girls from this site https://escortcologne.info , bought alcohol, in general, everything is as it should be. By the way girls at the highest level



Enter a reason for deleting this comment

Gilgamesh

In life especially in business we must have a background information into the things that we are planning to make a business with so that when you are managing it you will not have a hard time in thinking things out of what to do. When you follow the tips above it will reduced tge chance of you being spaced out and it will at least increase the chance for you to have a constant income.



Enter a reason for deleting this comment

HappyLady

More useful information. Thank you.

I would love to do what a friend of mine did and create a name that a top-level organization wished it had. (He made a pot of money.) It is quite hard to find a domain name others have not already thought of that you can use and shows your business. I just searched one I want and it is free, but at $8,500 I guess that will have to remain a dream for a simple blog about my cat. The cat will have to go viral on Youtube or something to pay for that if we want it. One thing I have found is people do not understand why the difference between .com, .uk, .every other kind of . They plump for the cheapest thinking it is a good deal. This only works if you want to attract a finite number of people. Church websites are often .uk here in the UK for that reason. One thing I really regret is letting go of a .com that is now used by a bigger organization. That was very early Internet days though.



Enter a reason for deleting this comment

jayjaydimson

Well, of course you must relate the name of your business to your domain, and you really need to ask someone opinion about that, because choosing a domain cannot be changed anymore as soon as it changed, so pick the best domain and ask lot of people and finalise everything before you upload it.



Enter a reason for deleting this comment

theresajane

I definitely agree that picking a good name can make or break your business. We do want to be unique every time, however, we should always think appropriately. Many people reach to the point that their ideas could be very unique, but target customers are finding it very odd, thus, it may cause failure.

So, it is very important to have the necessary knowledge about the field that you are taking and the people whom you can rely on, so generating ideas will not be so hard for you.



Enter a reason for deleting this comment

anyone01

I agreed. Our focused present reality, your name online is the thing that issues as much as it does in offline. Along these lines, it's basic to set aside the opportunity to do your exploration before picking your business domain name. So explore and have enough research to to find the domain fits to you.



Enter a reason for deleting this comment

NerdIndeed

It is one of the tricky parts of starting a business - Naming your brand. I completely agree that it has to be unique, catchy, and easy to remember all at the same time. It's also best practice to check if your future brand name is available as a domain name and on social media platforms as a handle to have no issues when you try to come up with accounts on them or a website.



Enter a reason for deleting this comment

jpk0007

When you start any new business then you must have a very professional approach right from the beginning. Deciding about the name of a business or the company is the most crucial step before starting the business. it is the first thing that a client would remember about your organization. a lot of brainstorming needs to be done before you decide on the name of your company.all the tips that you have mentioned in your post are very useful and important and should be followed meticulously. There are many companies and organizations who go for very big names and I think that it reflects very poorly on the professionalism of such companies.



Enter a reason for deleting this comment

nrnlss

I agree with you. The worst part of having a business is when you are still a newbie. Starting up is really hard, so you need plan how to do it and those things are really great suggestions.



Enter a reason for deleting this comment

terror12

Sure, it needs to recharge. If you think that you are love boys more than girls it is no need to hide your feelings. Try to recharge here https://menhdv.com/. Therefore man gay porn tube will help you self-identify to know who you prefer to. Good luck!



Enter a reason for deleting this comment