I've noticed on a number of sites bloggers are advised to tell their audience stories. These stories allegedly will be the means you'll use to to grab and retain the reader's attention.
The effectivenes of this strategy is debatable.
The last thing someone who is in a hurry wants to read is a story when you should be providing them with answers they are seeking. While yes, you could tell anecdotes if they will help motivate the reader assuming that's what they are looking for (motivation,) every other time your primary objective should be to provide only the information you think your audience wants.